A Special Campaign to Celebrate the Fourth Printing of 'The Solo PR Textbook'

Celebrating the Fourth Printing of 'The Solo PR Textbook'

In an exciting announcement, Hasshin Kaigi, a company specializing in developing PR professionals, is launching a special campaign to celebrate the fourth printing of its representative book, 'The Solo PR Textbook.' To honor this milestone, all current and past students of the 'Learney' e-learning course will receive a three-month free access to the PR community known as 'Hasshin Kaigi.' This initiative aims to support new learners and existing alumni in enhancing their public relations skills.

'Public relations' has become an essential management resource not only for large corporate departments but also for small organizations, local businesses, and nonprofits. However, many organizations face challenges when establishing PR departments, lacking expertise and funds to train or hire dedicated personnel. Often, team members with limited experience are assigned to handle PR duties, resulting in burnout and unproductive efforts.

Recognizing these obstacles in 2022, 'The Solo PR Textbook' was published to provide a concise guide on executing effective PR activities with minimal resources. It quickly garnered support from readers and, after three years, has escalated to four printings with over 12,000 copies sold.

Launch of Learney E-Learning Service

Following the success of the book, Hasshin Kaigi launched 'Learney,' a guided e-learning service, in April 2024. The first course offered is based on the book's content and features a variety of templates, video lectures that can be accessed on smartphones, and assessments designed to check understanding. Additionally, instructors from Hasshin Kaigi provide personal feedback on exercises. This service is valuable not only for individual learning but also for corporate training initiatives.

Campaign Details

The campaign is available for students and graduates of the 'Solo PR Textbook' course, including those who are currently enrolled, as well as alumni whose course period has ended. New students enrolling by January 31, 2026, can also partake. Registration for the campaign can be completed via a special application form. Once registered, participants will receive login information for the PR community web application, valid for three months. Participants will also get a complimentary individual consulting ticket to consult with a PR mentor online for 30 minutes.

Highlights of the Campaign:

1. Access to Extensive Learning Materials: Participants can enjoy unlimited viewing of about 200 recorded webinar sessions conducted by outside instructors every month, covering diverse topics that build on the foundation established in 'The Solo PR Textbook.' These sessions delve deeper into practical and specialized areas, ensuring that participants can acquire skills that directly influence their PR strategies.

2. One-on-One Consulting: Participants may select a PR mentor from 15 seasoned instructors for a personalized 30-minute consultation, providing invaluable insights on ongoing PR strategies and challenges. This option allows learners to optimize their PR approach and make informed strategic decisions.

Steps to Enroll in the Campaign

1. Fill out the registration form online.
2. Once registered, an invitation email to the member-exclusive web application will be sent to the email address provided.
3. The community manager will conduct an initial consultation to discuss PR challenges and community activity methods.
4. Enjoy three months of free community participation, with the option to continue at a special discounted price after the trial period.

In a statement, Chié Inoue, the CEO of Hasshin Kaigi, expressed gratitude, saying, "Reaching the milestone of the fourth printing of 'The Solo PR Textbook' is thanks to our readers who have generously shared it through social media, blogs, and word of mouth. This book is increasingly being recommended as a fundamental read for first-time PR professionals, and I am thrilled that it is becoming a recognized pillar of public relations practice. I hope this campaign encourages participants to turn their PR theory into practice and engage with a supportive community."

For additional information about the e-learning platform and how to join the PR community, interested individuals can visit the official websites of Hasshin Kaigi or online bookstores such as Amazon and Rakuten to access 'The Solo PR Textbook.'