#USA #Toronto #Lithium Battery #FCL-X™ #Joey Gase

Full Circle Lithium Partners with Joey Gase Motorsports

In a groundbreaking move, Full Circle Lithium Corp. (FCL) has announced a strategic partnership with Joey Gase Motorsports for the 2026 NASCAR season. This collaboration marks a significant shift towards enhancing public awareness regarding lithium-ion battery fire safety. With a focus on reaching a broader audience, FCL-X™, the company's proprietary water-based fire extinguishing agent, will be prominently featured as the primary sponsor during key NASCAR races at renowned venues including Daytona International Speedway and Talladega Superspeedway.

Highlights of the Partnership

The partnership kicks off with the Winn-Dixie 250 scheduled for August 28, 2026, where FCL-X™ will take center stage. Full-car branding will be showcased, alongside custom team apparel and exclusive at-track hospitality events. Following Daytona, FCL will also maintain an associate sponsorship at Charlotte Motor Speedway before diving into the season's concluding race at Talladega on October 24.

Leveraging NASCAR for Fire Safety Awareness

The essence of this partnership goes beyond mere advertisement; it provides a unique platform for FCL to engage with consumers, retailers, and professionals from the fire-safety sector. As the NASCAR audience routinely employs lithium-powered devices across various industries, this partnership signifies a great opportunity to promote safety and preparedness.

Chad Carver, Vice President of Sales Operations at FCL, expressed the potential of this collaboration: "NASCAR gives FCL-X™ an incredible platform to expand awareness of lithium-ion battery fire safety and preparedness among a passionate national audience while creating meaningful opportunities to engage directly with fans, customers and the fire-safety community."

Upcoming Daytona Activation

To amplify the Daytona launch, FCL will host a special ACE Hardware retail activation on August 26 from 4:00 PM to 7:00 PM. This event will feature the public unveiling of the FCL-X™ race car and an exclusive meet-and-greet with driver Joey Gase, connecting the NASCAR initiative with retail presence. Attendees will have an opportunity to learn about fire safety and engage with FCL’s products directly.

Comprehensive Commercial Growth Strategy

This partnership is a vital part of FCL's broader strategy aimed at increasing brand visibility and fostering relationships across various sectors. Planned initiatives include:

• - National brand awareness promotion for FCL-X™
• - Retail and distributor engagement opportunities
• - Development of commercial leads
• - Direct interaction with consumers and fans
• - Fire-safety educational outreach
• - Creation of engaging media content for promotional use

FCL aims to leverage this strategic collaboration across sales, marketing, and distribution channels, ensuring maximum impact leading up to and following these significant racing events.

Joey Gase Motorsports: A Natural Connection

Joey Gase, the driver and team owner, is enthusiastic about the partnership. He highlighted the connection between racing and safety: "There's a natural connection between racing and the importance of safety, preparedness, and innovation. We’re looking forward to representing FCL-X™ on the track and helping them connect with fans and partners throughout the program."

The partnership aims to enhance safety and awareness around lithium-ion battery fires while solidifying FCL's presence in the racing community and beyond. With an innovative product like FCL-X™, the company is poised to lead in fire safety solutions, demonstrating commitment not just to its customers but also to the broader community. This strategic partnership promises to set new standards in the realm of fire safety education within the thrilling milieu of NASCAR.

Conclusion

As Full Circle Lithium steps into the NASCAR arena, it aspires to transform the conversation around lithium-ion battery safety. With the support of Joey Gase Motorsports, the potential for outreach and impact can create a safer environment for users of lithium-powered products across various sectors. Stay tuned as this partnership unfolds, contributing to both safety and excitement within the world of motorsports.