#Japan #Tokyo #Monster Energy #Coca-Cola

Coca-Cola Bottlers Japan Introduces Monster Energy

Coca-Cola Bottlers Japan Inc., headquartered in Minato, Tokyo, under the leadership of CEO Karin Dragan, has announced the start of sales for Monster Energy (355ml can) in vending machines beginning in early June 2026. This initiative is part of a collaboration established on April 30, 2026, with Monster Energy Japan LLC, also based in Tokyo, and Asahi Soft Drinks Co., Ltd., which holds domestic sales rights.

This strategic move aims to cater to the peak demand period in the summer, as Monster Energy will gradually roll out in vending machines across 1 metropolitan area, 2 prefectures, and 35 counties throughout Japan. The timing and launch of sales will depend on the specific areas and installation conditions of the vending machines.

Coca-Cola Bottlers Japan is on the path to transform its vending operations in line with its mid-term management plan, Vision 2030. By leveraging technology and digitalization, the company seeks to optimize its product assortment and enhance operational efficiency. By introducing the popular and leading energy drink brand, Monster Energy, through its extensive network of vending machines, the company aims to increase customer choices and purchasing opportunities. This endeavor will also contribute to the enhancement of vending channels and further energize the market.

Product Overview

• - Product Name: Monster Energy
• - Container & Volume: 355ml can
• - Suggested Retail Price: 213 yen (excl. tax), 230 yen (incl. tax)
• - Category: Carbonated Beverage
• - Sales Channel & Region: Vending machines in the company's operational area

Since its launch in the United States in 2002, Monster Energy has been widely sold across the globe. The brand entered the Japanese market in 2012 and has steadily built a fan base as a leading energy drink brand. Monster Energy is not just a beverage; it represents a lifestyle encapsulated in the can, fostering enjoyable moments with fans through music, gaming, motorsports, and action sports.

In line with its mission to bring happiness to everyone and create value, Coca-Cola Bottlers Japan aims to collaborate with diverse partners going forward, delivering sustainable value to all stakeholders.

Please note that the information contained in this press release was accurate as of the announcement date. There may be discrepancies between this information and the latest updates, so we appreciate your understanding.