Innovative Cannabis Prevention Efforts in California
The state of California is taking significant strides in youth cannabis prevention as the California Department of Public Health has renewed its commitment to funding vital education programs for the next three years. This initiative, which chiefly supports cannabis education and prevention across five counties severely impacted by rising cannabis usage, seeks to deliver groundbreaking, community-based strategies that empower local leaders to make a difference.
At the forefront of these efforts is Panaptic, Inc., a national leader in adolescent drug and alcohol prevention. They have created the IMPACT Prevention Programs to address the urgent need for scalable, evidence-informed solutions in high-need areas. According to Matt Marshall, Director of Student Services at Cotati-Rohnert Park Unified School District, "the IMPACT program has been an integral component of our Drug and Alcohol Prevention Program. The program fosters a comprehensive understanding of substance use prevention and supports healthier decision-making across the school community."
Recent data indicates a troubling trend: more adolescents in California are perceiving regular cannabis use as low-risk, despite extensive research on its detrimental effects on brain development, mental health, and academic performance. Communities, however, are not required to develop prevention infrastructure independently. Panaptic collaborates with counties, schools, and prevention coalitions to integrate evidence-informed programs that actively involve youth, families, and educators in the prevention process. Their dedicated approach can be explored in further detail on
Panaptic’s website.
Founded by prevention experts Sarah Ferraro Cunningham, PsyD, and Richard Von Feldt, PsyD in 2009, Panaptic's approach is tailored to mitigate the negative impacts associated with youth cannabis consumption. Over nearly a decade, the IMPACT Cannabis Prevention Program has offered schools across the country web-based, research-supported tools that can be swiftly implemented while minimizing the administrative burden on educators and school leaders.
This program is designed for flexibility, allowing integration into existing health education curricula, facilitating rapid deployment, and ensuring measurable success in outcomes. Furthermore, Panaptic provides essential training and support to ensure that schools and community organizations can maintain their prevention efforts in the long run.
Will Gayowski, the Substance Use Disorders and Recovery Services Section Manager at Sonoma County’s Department of Health Services, recently extended the county's partnership with Panaptic through 2028. He noted, "Input from school systems, internal curriculum review, and robust statistical analysis of program data all contributed to this decision. IMPACT has proven to be a cost-effective solution for engaging youth, schools, teachers, parents, and community members. We value our relationships with trustworthy, ethical partners who are responsive to local needs. Panaptic has demonstrated reliability and the ability to scale services in alignment with community priorities."
What truly distinguishes the IMPACT program is its capacity to transform prevention science into practical tools that can be readily utilized by educators, families, and community partners. According to Cunningham and Von Feldt, every aspect of their program is designed to ensure it works effectively within the varied contexts of California's diverse schools and communities.
Panaptic is dedicated to collaborating with educational institutions, state agencies, counties, and various community organizations to provide scalable, evidence-driven educational prevention solutions. For additional insights and details about their work, please visit
Panaptic’s website.
As the cannabis landscape evolves, incorporating science-backed preventive measures is more crucial than ever. By adopting comprehensive, community-focused strategies, California sets a compelling example in the ongoing fight against youth substance use.