I-ne Launches New Store on TikTok Shop to Expand E-Commerce Reach

I-ne Joins TikTok Shop to Accelerate E-commerce Growth

I-ne Co., Ltd., based in Osaka, has officially launched its online store, `& Habit`, on the rapidly growing video commerce platform, TikTok Shop, aimed primarily at the Gen Z demographic. This strategic move, set to take effect on June 30, 2025, is part of I-ne's commitment to expanding its e-commerce footprint and enhancing consumer engagement.

What is TikTok Shop?

The TikTok Shop, which will begin full operations in Japan in 2024, offers users a seamless shopping experience within the TikTok app. This innovative 'discovery e-commerce' model allows consumers to view and purchase products without leaving the platform, merging entertainment with shopping and creating a unique consumer experience.

Background and Objectives for Joining

I-ne has long recognized the significance of social media interactions and the rise of influencer-driven purchasing behaviors. In light of this, the company has appointed a dedicated project team to strategize and manage its TikTok Shop operations. This initiative aims to foster organic product recognition and enhance consumer experiences through video content, all while deepening brand engagement with the younger audience.

Future Outlook

The growth of experience-driven e-commerce platforms like TikTok Shop signifies a shift in consumer buying behaviors. I-ne aims to adapt to this changing landscape by maximizing user experiences and optimizing distribution channels simultaneously. The company is committed to responding timely to emerging markets, underscoring its focus on fostering a robust and effective e-commerce environment.

TikTok Shop Store Details

- Store Name: and Habit Official Store
- Brands Offered: BOTANIST, YOLU, SALONIA, among others.
- Store URL: TikTok Shop - and Habit Official Store

Company Profile

- Company Name: I-ne Co., Ltd.
- Established: March 2007
- Representative: President Yohei Onishi
- Location: 4-1-2 Minami-Kuhonbashi-cho, Chuo-ku, Osaka 541-0058, Japan
- Website: I-ne Official

Main Brands Handled

This initiative by I-ne not only marks an important entry into the digital sales landscape on TikTok but also emphasizes the company's adaptability and focus on engaging the modern consumer in dynamic ways.