#United States #New York #Imre #Lisa Czerwionka #Andy Bond

Imre Enhances Precision Experience Practice

Imre, a performance-driven creative agency, has recently strengthened its Precision Experience Practice by appointing Lisa Czerwionka and Andy Bond as executive vice presidents. These key hires are aimed at advancing the agency's capabilities in media strategy and omnichannel customer experience, vital components in the evolving digital landscape.

New Leadership Roles

Lisa Czerwionka steps into the role of EVP Media, bringing over 20 years of extensive experience in media strategy and omnichannel marketing. Her background includes significant contributions to the pharmaceutical industry, particularly in rare diseases, where she has managed multimillion-dollar media budgets and developed impactful marketing campaigns.

In her own words, "Joining Imre and the Precision Experience Practice is an incredible opportunity. I was drawn to Imre's reputation for creative energy, strategic thinking, and collaborative culture—an environment where passionate teams come together to shape bold, impactful brand stories."

Andy Bond, now the EVP for Experience & Omnichannel, also boasts 20 years of experience in digital health and marketing strategy. His role will focus on delivering high-impact customer experiences across various therapeutic categories, seamlessly integrating media and content to create personalized interactions.

As Andy remarked, "Stepping into this role is an exciting opportunity to shape integrated, data-driven experiences that connect media, channels, and content. I'm inspired by the talented, collaborative team at Imre... to deliver meaningful results."

The Precision Experience Practice

Imre’s Precision Experience Practice is designed to redefine how brands connect with consumers. By leveraging data analytics and AI capabilities, the practice integrates various disciplines—media, customer experience, influencer marketing, and data—to create cohesive customer journeys.

Maryann Kuzel, the Practice Lead, emphasized that the combination of data-driven insights and AI tools, like the Imre Conversation Converter, enables faster decision-making and amplifies performance. This helps clients better understand their positioning within the AI-augmented healthcare narrative, which is increasingly vital in today’s market.

Imre's Vision and Future

President Anna Kotis has highlighted that bringing Czerwionka and Bond on board enhances the agency's potential to deliver unified, data-informed campaigns. This aligns with Imre's overall goal of providing scalable and innovative solutions to meet client needs. The agency has cultivated a high-performing culture marked by collaboration and operational excellence, which is reflected in its approach toward integrated marketing and strategy.

About Imre

Founded 32 years ago, Imre has emerged as a full-service agency, adept at connecting brands with consumers through innovative digital and social media strategies. With a particular focus on healthcare and wellness sectors, the agency's expansive portfolio includes both healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Offices are located in New York, Philadelphia, and Baltimore, while also maintaining a flexible, work-from-anywhere culture.

With its unique positioning as an LGBTQ-founded agency and a commitment to diversity, Imre continues to empower brands and foster meaningful consumer connections in an increasingly complex digital market.