#United States #Raleigh #Prestone #Stop Soldier Suicide #Adam's Polishes

New Partnership to Support Veteran Mental Health

In a significant move to address the critical issue of veteran mental health, Prestone® and Adam's Polishes® have formed a partnership with Stop Soldier Suicide (SSS), a leading nonprofit organization dedicated to combating military suicide and improving mental health support for veterans and active-duty service members. The initiative will run from May 24 to July 18, 2026, with the goal of raising up to $50,000.

Campaign Overview

From May 24 to July 18, any eligible purchase of Prestone® and Adam's Polishes® products at Advance Auto Parts, whether online or in-store, will contribute to the ROGER Wellness Service, a suicide-specific care and crisis support program operated by SSS. The funds raised will play a vital role in expanding access to mental health support services for military personnel in need.

As the campaign launches, Gretchen Hickman, Senior Vice President of Marketing at PFX Group™, emphasized the importance of this partnership. "At Prestone® and Adam's Polishes®, we're proud to support Stop Soldier Suicide and their commitment to expanding access to mental care for the military community. With their purchases, our customers are helping advance this life-saving work."

Products Covered

The range of products included in this charitable campaign features an extensive lineup of automotive maintenance and care items from both brands. Consumers can support the initiative by purchasing:

• - Antifreeze and coolant
• - Brake fluid
• - Power steering fluid
• - Various car wash products
• - Wheel and tire cleaners
• - Detailing sprays and waxes
• - Cleaning products for vehicle interiors and exteriors
• - Essential vehicle maintenance supplies

This collaborative effort not only promotes mental well-being among veterans but also encourages customers to engage in socially responsible purchasing.

The Impact of ROGER Wellness Service

The ROGER program has already made significant strides in supporting veterans and service members. In 2025 alone, it served 4,287 individuals, providing more than 10,000 clinical hours of support. This remarkable level of engagement has resulted in impressive outcomes:

• - Most individuals reaching out for assistance receive a call back within just four minutes.
• - 99% of clients experiencing moderate to high risks successfully completed a crisis response plan.
• - By the end of treatment, 92% of clients who engaged meaningfully with ROGER's care reported managing their thoughts and feelings effectively.

Kathy Kauffmann, Chief Growth Officer at Stop Soldier Suicide, expressed gratitude toward Prestone® and Adam's Polishes® for their support, which helps raise critical awareness around veteran mental health and military suicide prevention.

About the Partners

Performance Fluid Experts (PFX) Group™ is renowned for its innovative solutions in high-performance industrial and mobility fluids. Their commitment to quality is reflected across their well-established brands, including Prestone® and Adam's Polishes®. These brands have been leaders in the automotive care sector, offering products designed to protect vehicles and enhance maintenance practices.

Stop Soldier Suicide is the only national nonprofit focusing exclusively on reducing military suicide rates. Founded by Army veterans, its offerings combine specialized care, innovative research, and a commitment to support service members, veterans, and their families.

As the campaign progresses, consumers are encouraged to make their purchases thoughtfully, thus contributing to this noble cause. To learn more about the support services available to veterans, visit GoRoger.org/Get-Help or call 833-MY-ROGER (833-697-6437). By participating in this campaign, everyone can play a part in making a difference in the lives of those who have served.