#Japan #Tokyo #men's skincare #OCHER #OCHER THE SERUM

OCHER Shines at MEN'S NON-NO Beauty Awards 2025

The men's cosmetic brand OCHER, founded by CEO Hiroki Hattori and based in Meguro, Tokyo, recently participated in the MEN'S NON-NO Beauty Awards 2025 selection event held on September 13-14, 2025. Organized by the popular magazine Men's Non-No, this event aims to recognize the best products for men's beauty.

Approximately 120 judges, including Men's Non-No models, hair and makeup artists, editors, stylists, photographers, and about 200 general readers, gathered to evaluate various entries. OCHER showcased its all-in-one serum, "OCHER THE SERUM," which aims to cater to contemporary men's skincare routines and lifestyles.

Event Overview

OCHER participated in the two-day event, primarily showcasing its experiences on September 14. During the event, staff provided insights into the brand and its products while offering skin diagnosis services to attendees. By allowing participants to visualize their skin hydration levels, they could tangibly experience the benefits of using "OCHER THE SERUM" before and after application.

Attendees shared genuine feedback based on their firsthand experiences. Many praised the pleasant fragrance, with comments like, "I love the scent!" and noted that they gained insight into their skin types. The product's convenience, given its compact size and all-in-one features, led to enthusiastic comments about its portability—especially in scenarios like visits to saunas. The luxurious glass packaging also received high marks for its aesthetic appeal, with remarks such as, "It's stylish and looks great even as decor."

The event provided a meaningful opportunity for attendees to connect with the brand's ethos and experience its offerings on a deeper level.

Insights from Hiroki Hattori, CEO of OCHER

Hiroki Hattori reflected on the event, stating that the live skin diagnostic experiences allowed customers to appreciate the "semi-matte" finish OCHER aims to deliver. The positive response to both the scent and texture of the serum was encouraging. The product design, which is both stylish and portable, resonated well with users, particularly for everyday scenarios like visits to saunas or gyms. Hattori expressed that this event proved to be a significant gain for the brand, with insights gathered from real-life usage enhancing their understanding of consumer needs.

His vision for OCHER extends beyond merely offering products; it's about cultivating a culture that empowers men to live confidently in their daily lives. Emphasizing both emotional resonance and scientific efficacy, OCHER aims to uplift the entire men’s skincare market.

About "OCHER THE SERUM"

"OCHER THE SERUM" is an all-in-one product uniquely formulated for men's skin, catering to its specific needs. Here’s what sets it apart:

1. Customized Ingredients for Men's Skin
- High concentrations of Niacinamide for effective skin benefits specifically tailored for the thicker skin of men.
- Utilization of Bakuchiol, a plant-based alternative to retinol, ideal for protecting against external irritants.
- Incorporation of natural Salicylic Acid extracted from Himekoji leaf to cater to sensitive male skin.
- CICA extract to prevent skin irritation and reinforce skin barriers.
- Gentle Vitamin C derivative, 3LGA, which is kind to the skin post-shaving.

2. Hydrating and Mattifying Formula
- Features innovative "Nano Protein Capsules™" for hydration and elasticity.
- Azelaic acid helps manage excess oil and shine—a common concern for men's skin.

3. Refreshing Aroma
- A sophisticated scent combining Western pear and woody notes, evoking a sense of adventure.

Product Information

• - Product Name: OCHER THE SERUM
• - Volume: 50 mL
• - Release Date: March 21, 2025
• - Price: Individual purchase at ¥4,270 (tax excluded, shipping extra), subscription purchase at ¥3,960 (tax included)
• - Purchase Links: Single Purchase, Subscription Purchase

About OCHER

OCHER focuses on the unique characteristics of men’s skin, offering a customized all-in-one serum formulated with meticulously selected moisturizing and skincare ingredients. The brand is committed to demystifying skincare for men, making it accessible and friendly. By promoting skincare routines that can be practiced anywhere, from gyms to saunas, OCHER is pioneering a shift in men's skincare habits.

OCHER is continually working to enhance its brand image and expand its offerings, with plans to launch new products next March, ensuring that more men can seamlessly incorporate skincare into their daily routines. The goal is to foster a brand that not only offers effective solutions but also connects with men’s lifestyles, encouraging them to express their uniqueness.