#United States #Centenary University #Jersey Sports #Education Marketing #Hackettstown

Centenary University Partners with Jersey Sports Group

Centenary University has announced a strategic alliance with Jersey Sports Group (JSG), a fast-rising sports marketing and sales agency based in New Jersey. This partnership aims to enhance the university's corporate partnerships and strengthen its community engagement initiatives, thereby elevating Centenary’s profile in the competitive landscape of higher education and sports marketing.

Founded by Eddie Nicastro, a seasoned professional with a background in sports marketing for major properties like the Brooklyn Nets and New York Islanders, JSG is poised to utilize its expertise to generate dynamic opportunities for both organizations. The collaboration is designed to leverage Centenary’s unique identity, especially its esteemed Equestrian Center and innovative programs such as Growth U. Nicastro emphasizes JSG’s commitment to maximizing the university's assets, cultivating transformative partnerships, and creating sustainable revenue streams that will ultimately benefit students, alumni, and the broader Skylands Region.

A Comprehensive Approach

The scope of JSG’s role extends well beyond standard sponsorship sales. The agency is tasked with identifying and marketing Centenary’s most valuable assets, which include not only campus facilities and athletic programs but also academic initiatives and community-focused projects. This strategic approach ensures brands see the distinctive value Centenary University offers.

To effectively promote these assets, JSG plans to develop visually engaging sales materials, create a competitive rate card, and initiate targeted outreach programs to both regional and national corporate partners. According to Dr. Dale Caldwell, President of Centenary University, this partnership is a significant step toward generating new revenue through JSG's innovative methods in marketing, sales, and fundraising.

A Long-term Vision

This partnership represents more than just a marketing initiative; it is a blueprint for enduring success. By aligning with top-tier corporate partners, Centenary University aims to enhance its financial sustainability, promote academic and athletic excellence, and solidify its reputation as an innovation and community engagement hub.

As both institutions embark on this exciting journey, they are inviting corporate partners to join them in reshaping the future of university's engagement and sponsorship landscape. The collaboration exemplifies a locally grown initiative destined to make a significant impact at the intersection of sports, education, and business.

About Jersey Sports Group

Jersey Sports Group (JSG) is a specialized sports marketing and sales firm that focuses on athlete marketing, brand consulting, and property sales. By creating transformative partnerships, JSG delivers strategic and revenue-focused solutions tailored to the needs of clients at local, regional, and national levels. For more updates, you can follow Jersey Sports Group on Instagram at @jerzsportsgrp.

About Centenary University

Located in Hackettstown, New Jersey, Centenary University has a rich history of providing a career-oriented, experiential education since its founding in 1867. The institution offers a variety of undergraduate, graduate, and professional programs aimed at equipping students with the necessary knowledge and skills to succeed in today's evolving job marketplace. Known for its commitment to academic excellence, innovation, and community involvement, Centenary boasts NCAA Division III athletics and a distinguished equestrian program, alongside a growing network of alumni who are making an impact across different sectors. For more information, visit Centenary University's website.