Vineyard Vines Strengthens Holiday Partnership with Toys for Tots

Vineyard Vines Honors Holiday Spirit with Toys for Tots Partnership

As the holiday season approaches, Vineyard Vines has reaffirmed its commitment to making a difference for children in need by continuing its partnership with Toys for Tots, the charitable program organized by the U.S. Marine Corps Reserve. Known for its joyful pink whale logo, Winery Vines aims to bring hope and happiness to many families facing economic hardships during this festive time.

A Charitable Commitment

On Giving Tuesday, Vineyard Vines will make a significant donation of $25,000 to Toys for Tots, supporting their mission to deliver joy through the distribution of new, unwrapped toys. Additionally, during the week of December 1 to 7, each of their nationwide retail and outlet locations will serve as collection points for new toys. Customers who contribute will be rewarded with a 20% off coupon for future in-store purchases, valid from January 1 to April 1 of the following year.

Co-Founder and CEO Shep Murray expressed that charitable giving is deeply rooted in the brand's identity. “As a family business started by my brother and me, it's personal to us to support our communities. We take pride in our ongoing partnership with Toys for Tots, especially during the holidays when we can make a real impact,” he stated.

Impact of Toys for Tots

With more than 870 local programs across the United States, Toys for Tots has made a lasting impact on communities by providing more than 30 million toys to approximately 13 million children last year alone. The organization works tirelessly to ensure that families and their children experience a joyful holiday season, despite challenging circumstances.

“Toys for Tots’ mission resonates strongly with us. We believe that every day should feel special, especially during the holidays,” said Ian Murray, Co-Founder and CEO. He emphasized the program’s reminder that even small acts of kindness can have a big impact.

Colonel Ted Silvester, a retired Marine and Vice President of the Marine Toys for Tots Foundation, welcomed Vineyard Vines as a National Corporate Sponsor for the 2025 campaign. “Their commitment to community service aligns perfectly with the values we've upheld for over 75 years. Through their generous support, we can fulfill the holiday wishes of countless less fortunate children who might otherwise feel forgotten.”

Engaging Customers and Communities

The launch of their holiday campaign encourages shoppers not only to think about their holiday shopping but also to extend goodwill and generosity to those in need. Customers are invited not just to shop but to contribute during this special time.

This partnership exemplifies Vineyard Vines' dedication to community welfare, and it reflects their core ethos of spreading joy and creating connections through shared efforts. It's inspiring to see a brand that values giving back as much as it values style and lifestyle.

About Vineyard Vines

Founded in 1998 by brothers Shep and Ian Murray, Vineyard Vines initially began as a tie company inspired by the idyllic life at Martha's Vineyard. Today, the company offers an extensive range of clothing and accessories, capturing the essence of coastal living. Products are available both through their retail locations and online, continuing to resonate with fans looking for that quintessential preppy look.

About Toys for Tots

Established in 1947, Toys for Tots is a charitable program that aims to deliver hope and happiness to underprivileged children through new toy donations. With a mission to ensure every child experiences the joy of the holidays, the organization relies heavily on public contributions, partnerships, and dedicated volunteers.

For more details on Vineyard Vines or to contribute to the toy drive, visit their website or your nearest store location. Together, let’s make this holiday season brighter for children in need!