Sincere's Double Win
2025-06-02 07:39:46

Double Triumph for Sincere and Its Brands at the 2025 San Francisco World Spirits Competition

Sincere Company Achieves Double Recognition



In an outstanding achievement, Sincere Company, headquartered in Shibuya, Tokyo, has once again stood in the limelight at a prestigious global competition. Following their success at the World Whisky Awards 2025, their represented brands—ALFRED GIRAUD from France and STAUNING from Denmark—have both excelled at the San Francisco World Spirits Competition 2025 (SFWSC).

This year, the competition witnessed stellar performances from these brands, with ALFRED GIRAUD's HARMONIE clinching an exceptional score of 97 points, which earned it the coveted title of Best of Class alongside a Double Gold medal. Another of ALFRED GIRAUD's offerings, HORIZON, followed closely with a remarkable score of 93, securing a Gold medal. Meanwhile, STAUNING's RYE also achieved a Gold medal, adding to the celebration of success for Sincere.

This recognition not only solidifies Sincere’s belief in the quality and craftsmanship behind these world-class whiskies but also marks a significant milestone in the rich history of both brands. Sincere proudly stands as the sole company in Japan responsible for importing and distributing these celebrated products.

About the San Francisco World Spirits Competition


Founded in 2000, the San Francisco World Spirits Competition is recognized as one of the most prestigious spirits competitions globally. It is the largest dedicated spirits competition in the United States, featuring categories for white spirits, whiskey, brandy, and liqueurs. Each year, participating products are meticulously evaluated by a panel of esteemed judges, awarding Gold, Silver, and Bronze medals within their respective categories. Notably, those judged unanimously worthy of the highest accolade are honored with the title of Best Gold.

Sincere Company, established in September 2022, embodies its namesake, “Sincere,” by committing to sincerity in all business operations while striving to provide happiness and joy to everyone through its services and diverse brands. Their journey emphasizes a significant growth trajectory with a mission to excel in the import and sales of liquor, food, and beverages, alongside developing promotional activities and consulting services in marketing, sales, and personnel training.

This remarkable recognition from the SFWSC further cements Sincere’s reputation and commitment to delivering exceptional products to the Japanese market, showcasing not only the quality of the whiskies but also the company’s diligence and enthusiasm.

For more information about the award-winning brands:


Contact Sincere Company


  • - Phone: 03‐6757‐9560
  • - Email: info@kksincere.com

Stay tuned for more updates as Sincere continues to import top-quality brands and maintain its strong position in the spirits industry.

For additional details, please refer to the official results on the SFWSC website: View the 2025 SFWSC Results



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Topics Consumer Products & Retail)

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