Truist Financial Corporation Launches Merchant Engage to Empower SMBs with Integrated Payment Solutions

Truist Merchant Engage: A New Era for Small and Medium Businesses

Truist Financial Corporation has recently unveiled Truist Merchant Engage, a pioneering integrated merchant services platform designed to empower small and medium-sized businesses (SMBs). This innovative platform brings together essential business banking and merchant services into a user-friendly, digital experience. With a clear focus on enhancing operational efficiency and providing real-time insights, the launch marks a significant expansion of Truist's payments product suite.

A Commitment to Innovation

The introduction of Truist Merchant Engage signifies Truist Financial's ongoing commitment to investing in cutting-edge payment technology that meets the ever-evolving needs of their clients. The rollout began in late June 2025 and is set to continue into early 2026, marking a key milestone in the bank's efforts to modernize business banking. The launch also highlights Truist as the first U.S. bank to implement the Pollinate platform, further establishing its position at the forefront of digital financial services.

According to Chris Ward, Truist's Head of Enterprise Payments, "Our approach to payments is built on simplicity, speed, and safety — principles that guide how we create meaningful value for our clients." He further emphasizes that Truist Merchant Engage is not just a product launch but a demonstration of their commitment to integrating solutions that facilitate business growth for their clients.

Unification of Banking and Merchant Services

Truist Merchant Engage is designed with the specific needs of SMBs in mind, uniting core financial services with merchant solutions into a solitary, cohesive digital platform. This innovative service offers features including real-time dashboards, dynamic onboarding, product discovery, and self-service tools. These functionalities are aimed at simplifying operations and yielding actionable insights, ultimately allowing businesses to allocate their resources more effectively.

With over 30 million SMBs in the United States, representing 99% of all businesses, many still depend on disparate payments and business service providers. This reliance can cost these businesses up to an entire day each week due to administrative tasks. The U.S. merchant acquiring market is valued at approximately $40 billion, underscoring a significant growth opportunity that Truist aims to capture with this new platform.

Industry Insights on the Way Forward

Fiona Roach Canning, CEO of Pollinate, shares, "Our partnership with Truist is about helping a forward-looking institution deliver on its promise to small and medium-sized business customers." Moreover, she points out the gap that has existed between merchant acquiring and business banking, which Pollinate aims to bridge. This partnership ensures that banks like Truist can serve SMBs in a manner that is both intuitive and intelligent, tailored specifically for the modern business owner.

Truist's Vision for the Future

Truist Financial Corporation prides itself in its purpose-driven approach to financial services, aspiring to inspire and better the lives of their clients and communities. Headquartered in Charlotte, North Carolina, Truist provides a diverse range of financial solutions — from consumer and small business banking to investment banking and specialized lending services. As one of the top ten commercial banks in the U.S., with total assets amounting to $536 billion as of March 31, 2025, Truist's impact and reach are significant.

The Path Ahead

With the introduction of Truist Merchant Engage, the bank is poised to revolutionize how SMBs interact with financial services, offering them a unified platform that streamlines their processes, enhances decision-making with data-driven insights, and ultimately enables them to scale with confidence. As the journey unfolds, Truist remains committed to supporting small and medium-sized businesses, proving that the financial landscape can be both innovative and accessible. Their moves signal a bright future for SMBs as they harness the power of seamless digital solutions, paving the way for a new era of business banking.