First Financial Security Implements a Major 10-for-1 Stock Split to Enhance Shareholder Value

Major Move by First Financial Security: A 10-for-1 Stock Split

First Financial Security, Inc. (FFS), a key player in the life insurance brokerage sector, has announced an ambitious 10-for-1 stock split, effective July 8, 2025. This strategic decision has important implications for shareholders and demonstrates FFS's unwavering confidence in its future growth trajectory.

What the Split Means for Shareholders

Under the new stock split, every outstanding share of both Voting and Non-Voting Common Stock will be converted into ten shares. Notably, holders of restricted stock awards will see their holdings increase proportionally; however, the overall dollar value of these awards will remain unchanged. This ensures that while the number of shares increases, the inherent value tied to these awards is preserved.

The move comes as part of FFS's ongoing efforts to enhance equity participation among all members of the organization. By increasing the volume of common stock, the company aims to empower its shareholders while making shares more accessible, which is likely to stimulate even greater investment interest.

Commitment to Equity Participation

Since launching its Restricted Stock Plan in 2023, FFS has shown a proactive approach to incentivizing independent contractors by awarding equity. This system not only rewards high-performing individuals but also fosters a sense of ownership among agents, allowing them to share in the company's success. In 2023 alone, FFS introduced initial equity awards, and continued to distribute shares in 2024, culminating in an additional grant for qualifiers in March 2025.

In Spring 2024, FFS launched its inaugural private secondary trading window, a significant development that allows award recipients to access liquidity and capitalize on their equity holdings. Following this success, the company has committed to hosting these trading windows on a regular basis, increasing the opportunities for agents to realize the value of their investments. This approach not only enhances the financial flexibility of agents but also strengthens their ties to the company.

Supporting Growth and Opportunity

The implementation of the stock split is a direct reflection of FFS's dedication to broad-based ownership. By empowering field leadership and reinforcing their financial stake in the company, FFS cultivates a strong alignment of interests that spans the organization. This not only positions the company for sustained growth but also underlines its mission of expanding opportunities for stakeholders.

FFS’s efforts reveal its commitment to building a structure where those directly contributing to the company’s progress can have a meaningful share in its success. The split is more than just a number change – it symbolizes increased access to equity participation for all.

About First Financial Security, Inc.

First Financial Security, Inc. is a national life insurance brokerage agency, focused on helping individuals achieve financial security through innovative insurance solutions paired with a dynamic career platform. With a commitment to equipping its network of associates with essential tools, comprehensive training, and leadership opportunities, FFS aspires to create a lasting financial impact for families and communities across the country.

By implementing a stock split and fostering a culture of ownership, FFS is setting a powerful precedent for the future, paving the way for enhanced financial security for its shareholders and associates alike.