#South Korea #Seoul #K-Beauty #Kolmar Korea #Amazon Beauty

Kolmar Korea's Path to K-Beauty Success on Amazon

On October 2nd, 2025, Kolmar Korea, a leading Original Development Manufacturing (ODM) company, announced a groundbreaking partnership with Amazon to launch a strategic roadmap for the global expansion of K-Beauty. This initiative was highlighted during the Amazon Beauty event held at the COEX Grand Ballroom in Seoul on September 19, which attracted over 3,000 participants from various sectors of the beauty industry, including brand representatives, distributors, influencers, and investors.

During the event, Kolmar Korea served as the exclusive production sponsor, an indication of its significant role in shaping the future of the beauty market. Notable speakers included Sang-Hyun Yoon, Vice Chairman of the Kolmar Group, who emphasized the importance of adapting to consumer trends in achieving global success in the K-Beauty segment.

Yoon delivered a keynote address titled "The Success of K-Beauty from a Manufacturer's Perspective," where he stressed that constant evolution is critical for any company wanting to stay competitive. He remarked, "Without evolution, companies will inevitably lag behind. Successful brands require relentless effort and continuous innovation."

He also mentioned that "Korean consumers are among the most discerning in the world, and this competitive environment has laid the foundation for K-Beauty's global competitiveness. By developing popular products based on a deep understanding of consumer needs and expanding product lines, brands can achieve genuine global success."

At the event, Kolmar Korea's extensive exhibition booth showcased a diverse range of products including skincare, makeup, personal care, sun care products, and cosmetic packaging. The company provided personalized consultations for both new and existing global business partners, discussing in-depth collaborative opportunities that prioritize sustainable business growth over one-time transactions.

A Kolmar spokesperson stated that the event reaffirmed the pivotal role ODM companies play in supporting the sustainable growth of the K-Beauty industry. Looking ahead, Kolmar Korea aims to continue actively facilitating its clients’ expansion into global markets through its strategic partnership with Amazon, while also contributing to the overall competitiveness of the K-Beauty sector.

Kolmar and Amazon have fostered a lasting collaboration since hosting their first K-Beauty conference together in June 2024. The two entities are committed to expediting the globalization of K-Beauty and equipping brands with the necessary resources to thrive in international markets.

About Kolmar Korea

Founded in 1990, Kolmar Korea is a global leader in the cosmetics, pharmaceuticals, and supplements industries, specializing in ODM services. With state-of-the-art research and development capabilities and advanced manufacturing facilities, Kolmar Korea partners with global cosmetic and healthcare brands to deliver innovative and high-quality products. Headquartered in Seoul, the company continually supports the growth and globalization of the K-Beauty industry by providing comprehensive solutions from formula development to finished products.

For media inquiries, please contact:
Jang-Woo Lee
Kolmar Holdings
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