MoEngage Secures $100 Million to Scale AI Marketing Solutions in North America and EMEA

MoEngage Secures Significant Funding for Strategic Expansion

MoEngage, a leading player in AI-driven customer engagement platforms, has recently raised an impressive $100 million in a new funding round. This investment, spearheaded by Goldman Sachs Alternatives and A91 Partners, signals the growing global demand for next-generation marketing technology solutions.

The funds will significantly propel MoEngage’s efforts in product innovation, global expansion, and solidification of its leadership role in North America, Europe, the Middle East, and Africa (EMEA). This influx of capital brings MoEngage's total raise to over $250 million, positioning it prominently in the landscape of AI-powered customer engagement tools.

Focus on Digital Experiences

MoEngage empowers brands to automate and personalize digital experiences across various channels, including web, mobile, email, social media, and messaging. With this recent round of funding, the company aims to enhance its flagship product lineup, the Merlin AI Suite. This suite features intelligent tools that allow marketing and product teams to make data-driven decisions, streamline campaign management, and increase conversion rates.

Raviteja Dodda, CEO and Co-Founder of MoEngage, states, "Our global momentum and leadership in Asia indicate that brands are moving away from traditional marketing clouds. More than 300 companies worldwide have chosen MoEngage for its AI-driven agility and user-friendliness. This investment will drive our next phase of growth in North America and EMEA."

An Impressive Clientele

With over 1,350 global brands as clients, including well-known names like SoundCloud, McAfee, Domino's, Deutsche Telekom, and Travelodge, MoEngage reaches over two billion consumers monthly. Hope Barrett, Senior Director of Martech at SoundCloud, shares positive feedback, stating, "MoEngage has been a great partner for our growth journey. Their platform enabled us to effortlessly migrate over 120 million users within 12 weeks and utilize AI insights to accelerate product launches, strengthening customer engagement in our paying user base."

Rajat Sood from Goldman Sachs Alternatives emphasizes, "Our investment in MoEngage showcases our commitment to supporting leading technology platforms that leverage AI to serve businesses globally. We look forward to assisting the company in accelerating its growth, entering new markets, and delivering sustainable value to its clients through our global network, expertise, and capital."

Kaushik Anand, Partner at A91 Partners, adds, "We have known the MoEngage team for the past six years and have been impressed by their ongoing ability to innovate and expand their product offerings. We are excited to support MoEngage in growing its global customer base by equipping marketing and product teams with cutting-edge technology to build and nurture customer relationships."

Growth in the UK and Europe

Both the United Kingdom and European markets have emerged as key growth areas for MoEngage. As economies accelerate their digital transformation initiatives, the demand for AI-driven customer data and engagement platforms is surging across regions. MoEngage currently employs around 800 staff members across its 15 global offices. To deepen its market presence, the company plans a significant expansion of its workforce, particularly in North America and Europe, by enhancing its customer success, support, sales, and marketing teams. Moreover, the firm intends to develop additional AI capabilities and recruit more talent to support these efforts.

By actively expanding its presence in crucial European markets, MoEngage collaborates with leading firms in retail, e-commerce, financial services, and telecommunications. The company assists these enterprises in consolidating structured customer data and making it accessible in real time, delivering personalized, cross-channel marketing experiences.

In a competitive digital landscape, its mission is to help businesses in the region harness AI to strengthen customer engagement and loyalty.

Avendus acted as the exclusive financial advisor for MoEngage and its stakeholders.

About MoEngage

Headquartered in Bengaluru and San Francisco, MoEngage is a data-driven customer engagement platform trusted by over 1,350 global consumer brands, including SoundCloud, McAfee, Flipkart, Kayak, Domino's, Deutsche Telekom, and Travelodge. MoEngage provides marketers and product operators with insights into customer behavior, enabling action based on these insights to engage users across web, mobile, email, social networks, and messaging channels. The Merlin AI Suite, a collection of AI agents, facilitates rapid campaign launches and boosts conversions through AI-driven decisions. Consumer brands in 75 countries utilize MoEngage to create digital experiences for over two billion people every month.

Recognized as a 'Customers' Choice' in the Gartner Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs (May 2025) and as a 'Strong Performer' in The Forrester Wave™ Cross-Channel Marketing Hubs (Q4 2024), MoEngage continues to solidify its position in the industry. For more information, visit www.moengage.com.