#Japan #Osaka #Ground Y #Shinsaibashi PARCO #Chinese Floral

Exclusive Launch of the Chinese Floral Embroidery Shirt at Ground Y Shinsaibashi PARCO

In a bold move to redefine fashion norms, Ground Y, the avant-garde brand under the Yohji Yamamoto umbrella, is launching an exclusive piece: the Chinese Floral Embroidery Shirt. Set to be unveiled on April 18 at the Shinsaibashi PARCO, this shirt promises to be a hit among those seeking both elegance and modern flair in their wardrobes.

Ground Y has carved out a niche for itself by blending genderless and ageless styles that challenge conventional fashion boundaries. The brand’s latest offering takes inspiration from traditional Chinese floral motifs while introducing contemporary design elements that cater to the modern style enthusiast. This second installment in the limited edition shirt series follows the successful debut in Sapporo PARCO, amplifying Ground Y's commitment to uniqueness in design and exclusivity.

Design Features

The Chinese Floral Embroidery Shirt stands out with its original color palette specifically designed for the Shinsaibashi location, demonstrating the brand's attention to detail and commitment to localized fashion offerings. Featuring a slim silhouette with an elongated back design, this shirt beautifully accentuates layered looks, making it a versatile addition to any closet.

Crafted from 100% lightweight twill cotton, the shirt boasts a subtle sheen that not only enhances its sophisticated look but also ensures comfort for wearers throughout the day. Available in both classic white and black, customers will appreciate how easily this piece can be incorporated into various outfits, adding a touch of grace and presence.

Price: 55,000 JPY (tax included)
Colors: White, Black
Size: Free Size

Ground Y Shinsaibashi PARCO is excited to present this exclusive item as part of its Spring/Summer 2025 Collection. The brand invites fashion enthusiasts to embrace this delightful piece that beautifully merges artistry and wearability.

Exciting Promotions

But that's not all! Ground Y will also kick off a special novelty campaign on the same day, April 18. Shoppers at participating locations, which include Ground Y GINZA SIX, Laforet Harajuku, Shibuya PARCO, Shinsaibashi PARCO, and Nagoya PARCO, will receive a Ground Y original coin case with any purchase over 55,000 JPY (tax included). This limited-time offer provides an additional incentive for those looking to elevate their style with exclusive Ground Y merchandise.

The coin case, featuring impeccable craftsmanship, showcases both practicality and style, making it a coveted item among loyal customers. The campaign is limited in quantity, so eager shoppers should plan their visit accordingly to ensure they don’t miss out on this special gift. Each person can claim only one coin case, ensuring that everyone gets a fair chance to enjoy this limited-edition novelty.

As the new season approaches, Ground Y invites fashion lovers to explore this exclusive shirt and participate in the exciting campaign. The brand looks forward to welcoming customers to its Shinsaibashi PARCO store, where creativity and style thrive. Don’t miss out on this opportunity to own a piece that encapsulates modern elegance with cultural inspiration.

Promotion Start Date: April 18
Participating Locations: Exclusive Ground Y stores

• - Ground Y GINZA SIX
• - Laforet Harajuku
• - Shibuya PARCO
• - Shinsaibashi PARCO
• - Nagoya PARCO

However, please note that the novelty campaign does not extend to Ground Y Sapporo PARCO or the official online store, THE SHOP YOHJI YAMAMOTO. Act quickly, as supplies are limited and once they're gone, they're gone!

For more information and to stay updated on future releases, customers can follow Ground Y on various social media platforms including official links to their Instagram, YouTube, and X (formerly Twitter). With the unique creative vision of Ground Y, there’s no better time to explore the intersection of fashion and culture than now!