New B-jirushi MAP Connects Cities and People Through Unique Local Experiences

BEAMS Announces Launch of B-jirushi MAP

In an innovative move aimed at fostering connections between urban areas and their residents, BEAMS has introduced the 'B-jirushi MAP'. This initiative showcases curated local experiences and products, reflecting the unique charm of various cities from the perspective of BEAMS staff. With a focus on personal storytelling and authentic experiences, the B-jirushi MAP aims to deliver what is best in each city, particularly through its first segment focused on Yokohama.

Exploring Yokohama's Culinary Delights

The inaugural edition of B-jirushi MAP spotlights Yokohama as a cultural hub, offering a 'Gourmet Guide to Morning, Noon, and Night' that selects nine unique dining options. This guide not only highlights the culinary landscape of Yokohama but also includes a 'Staff Picks' section encouraging locals and visitors to discover hidden gems and heartwarming souvenirs.

Furthermore, as part of this launch, BEAMS is excited to announce a special event named 'Coco-Hama', set to take place from August 22nd to August 24th, 2025. This three-day event at BEAMS Life Yokohama will feature exclusive dishes created by noteworthy local restaurants, including 'indigo', 'Uchida Biyori', and 'Newsuiyo'. Enthusiasts can indulge in limited-time special menus while enjoying live DJ performances and public recordings by FM Yokohama.

Exclusive Dining Collaborations

At 'Coco-Hama', guests will have the opportunity to taste a special collaborative plate priced at ¥2,100 (including tax), which combines six distinctive offerings from the three participating restaurants. Noteworthy dishes include:

- Indigo’s roasted pork and olive tapenade
- Uchida Biyori’s potato salad and fruit white sesame
- Newsuiyo’s spicy chicken and seasonal Okinawan seaweed dish

In a lovely touch, guests who order the inclusive meals will receive a large bandana napkin designed to protect their outfits, a delightful memento of their experience.

A Celebration of Local Culture

Both locals and visitors will be treated to a series of engaging activities, including live radio recordings of popular FM Yokohama shows, featuring hosts such as Shiori Takei and Imalu. These sessions aim to provide a platform for discussions ranging from culture to personal stories, measured in an enjoyable atmosphere. The schedule includes:

- Dig Down with Shiori Takei on August 23rd at 14:00
- Dig Radio with Imalu on August 24th at 14:00

This initiative marks FM Yokohama's 40th anniversary, celebrating its integral role in the community with heartfelt events throughout Kanagawa.

Conclusion

The B-jirushi MAP and the upcoming 'Coco-Hama' event serve as remarkable examples of community engagement, offering locals and travelers a chance to celebrate Yokohama’s rich culture and vibrant dining scene. BEAMS invites everyone to come and explore these unique plot points that blend personal stories with the local environment.

For more details on the B-jirushi MAP, you can visit the official website.