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Authenticom Group Unveils the DXM Platform

At the NADA Show 2026, running from February 3 to 6 at the Las Vegas Convention Center, Authenticom Group of Companies is set to reveal its groundbreaking Data Experience Management (DXM) platform. This innovative solution marks a significant advancement for the automotive industry by integrating data governance, connectivity, and customer experience intelligence into a cohesive framework. As the first of its kind, DXM promises to redefine automotive operations and enhance customer interactions through a single point of access for all vital data.

The DXM platform is built on five foundational pillars:
1. Connect™ - This feature simplifies integration, allowing users to connect once and access data across multiple platforms effortlessly.
2. Drive™ - Offers complete control over every connection within the automotive data ecosystem.
3. Transform™ - Converts raw data into trustworthy information, ensuring accuracy and reliability.
4. Measure™ - Provides real-time insights to facilitate informed decision-making.
5. Predict™ - Empowers businesses to turn data into actionable intelligence, enhancing strategic planning and execution.

Jason Tryfon, the Global CEO of Authenticom Group, emphasized the pivotal role of DXM: "This platform represents a fundamental shift in how the automotive industry operates, moving us away from fragmented systems towards a unified, efficient execution framework."

The DXM platform also reflects Authenticom's evolution into a comprehensive solution provider, amplified by its acquisition of iSKY's Automotive Experience Division in late 2025. This acquisition adds advanced customer experience capabilities through the RefleCX™ platform, further enhancing the analytics and insights provided to automotive stakeholders. Combined with Authenticom's leadership in data governance and connectivity, DXM is positioned as the comprehensive solution that the automotive sector has significantly lacked.

During the NADA Show, Authenticom will showcase the DXM platform at Booth 2415W. Attendees can expect live demonstrations that illustrate the platform's capabilities in data governance and connectivity. Moreover, the company will provide opportunities for executive interviews, ensuring that attendees gain in-depth knowledge of the platform's unique attributes and advantages.

The DXM platform aims to eliminate operational blind spots and friction across complex integrations. It offers automotive organizations a robust strategy to translate data into meaningful performance enhancements. By prioritizing customer experience alongside data management, DXM not only streamlines dealership operations but also fosters a more transparent and trustworthy environment for all stakeholders involved.

With a legacy of serving more than 12,500 dealership locations and processing millions of records daily, Authenticom Group is committed to transforming data flow within the automotive ecosystem. Their unified DealerVault® platform empowers dealerships, OEMs, and partners with enhanced visibility and control over data sharing. Additionally, Motive Retail, a division of the Authenticom Group, standardizes API connectivity to enhance digital transformation in automotive retail.

As the automotive landscape continues to evolve, the Authenticom Group is determined to remain at the forefront of innovation, ensuring that its platforms not only meet current demands but also anticipate future challenges. As evidenced by the introduction of the DXM platform, Authenticom is dedicated to pushing the boundaries of what's possible in automotive data management, thus paving the way for a new era in the industry.

To learn more about the DXM platform, connect with the Authenticom team during NADA Show 2026, or to see the platform in action, explore their online resources at Authenticom.