#USA #Dallas #TGI Fridays #Devolli Group #Balkans

TGI Fridays’ Strategic Growth in the Balkans

TGI Fridays™, the iconic global casual dining brand, has taken a significant step in its international growth strategy by signing a pivotal development agreement with the Devolli Group, a leading diversified business group in the Balkans. This collaboration represents TGI Fridays’ first foray into the Balkans, particularly in Kosovo, Albania, and North Macedonia, setting an exciting precedent for its ongoing expansion in Southeast Europe.

Unveiling the Partnership

With plans to establish ten TGI Fridays™ restaurants across these three countries, this partnership is not only about increasing the brand's presence but also about embracing the vibrant culture and rich hospitality tradition of the Balkan region. Devolli Group has acquired exclusive rights to franchise the TGI Fridays brand throughout this area, thereby creating a robust foundation for long-term growth. This strategic move aligns perfectly with TGI Fridays’ Vision 1-2-3 strategy, which aims to operate over 1,000 restaurants globally by 2030.

In the past nine months alone, TGI Fridays has significantly accelerated its international growth by signing new development agreements in varying markets, including Kenya and the Maldives, and extending its strategic partnerships in several other countries such as Peru, Japan, Mexico, the Philippines, Greece, Cyprus, and Spain. Collectively, these initiatives promise to add more than 150 restaurants to the brand's global development portfolio and emphasize the increasing demand for the renowned casual dining experience TGI Fridays offers.

Opportunities in the Balkans

The decision to tap into the Balkan market comes at a time when the region is experiencing substantial growth in tourism and hospitality, driven by increasing international investment and evolving consumer demand. The Balkans provide a unique opportunity to introduce TGI Fridays’ signature menu and vibrant dining atmosphere to a new audience. Not only will this initiative provide culinary diversity for consumers, but it is also expected to generate new employment opportunities and stimulate local talent in the hospitality sector. Moreover, it aims to advance the ongoing economic growth in regional dining, tourism, and hospitality sectors.

Phil Broad, Global President of TGI Fridays, remarked, “The Balkans represent one of the most exciting growth opportunities in Europe, combining entrepreneurial energy, a thriving hospitality sector, and a culture that values gatherings around the table. These attributes align perfectly with what TGI Fridays has stood for since its inception.”

A Long-Term Commitment

Broad emphasized that the collaboration with Devolli Group would bolster TGI Fridays’ international presence while enhancing its strategic vision. “This partnership is not just an expansion; it sets the stage for a long-term commitment to investing in local communities, creating opportunities, and introducing the unmistakable spirit of Fridays to a new generation of customers in Southeast Europe,” he added.

Blerim Devolli, President of Devolli Group, expressed his enthusiasm for bringing TGI Fridays to Albania, Kosovo, and North Macedonia. He stated, “This alliance reflects our commitment to investing in top-tier brands and delivering exceptional hospitality experiences throughout the region. We look forward to building a strong, sustainable business that generates new opportunities, develops local talent, and provides a globally recognized dining experience to our customers and communities.”

Reinforcing European Presence

The opening of TGI Fridays in the Balkans further enhances the brand's existing operations in Greece, Cyprus, Spain, Norway, and the United Kingdom, showcasing its commitment to a franchise-centered growth strategy that leverages local partners’ extensive market knowledge.

As TGI Fridays continues to build on its global footprint, the brand is focused on delivering a consistent and quality dining experience while remaining relevant to local cultures.

In the words of TGI Fridays, regardless of the location, every day should feel just a little more like Friday. With the essence of TGI Fridays set to grace the Balkans, the excitement around this new expansion is palpable.

For more information about franchising opportunities with TGI Fridays, visit their official website at www.tgifridays.com/franchise/

About TGI Fridays™

Founded in 1965 as the first casual dining restaurant and bar, TGI Fridays™ now operates nearly 400 restaurants in close to 40 countries. The brand continues to unite people through great food, handcrafted beverages, and unforgettable celebrations. TGI Fridays remains committed to providing an iconic experience characterized by American classics and legendary cocktails.

About Devolli Group

Devolli Group stands among the largest private business groups in Southeast Europe, with a diverse portfolio spanning manufacturing, food and beverage production, hospitality, retail, real estate, and strategic investments. The group's commitment to innovation, quality, and sustainable growth positions it as a dynamic player in the region's expanding economy.