Exclusive Biscuit Collection from Le Biscuit Alain Ducasse
Le Biscuit Alain Ducasse, a renowned biscuit specialty shop from Paris, opened a limited-time store in Isetan Shinjuku on September 1, 2025, and is attracting gourmet enthusiasts with its exquisite offerings. One of its standout products, the "Cœur Pur Beurre Praliné Noisette," will be available for online purchase starting October 22, 2023. This beautifully crafted biscuit quickly gained popularity at the physical store, leading to an extension of its sale until the end of November.
The "Cœur Pur Beurre Praliné Noisette" consists of nine meticulously prepared biscuits priced at 4,320 JPY (tax included). Inspired by the nostalgic flavors of buttery biscuits made by Alain Ducasse's grandmother, this treat showcases the essence of pure butter. This signature biscuit merges with the iconic geometric designs of the sister brand, Le Chocolat Alain Ducasse, resulting in a delightful confection. Inside the chocolate covers lies a generous filling of hazelnut praline, lovingly crafted in their Tokyo workshop. Customers can choose between two rich chocolate types: 75% dark chocolate and 45% milk chocolate.
To purchase online, customers can visit the Isetan Mitsukoshi online store (https://www.mistore.jp/shopping/foods) where the product will be available from October 22 to November 19, 2023. For inquiries, the contact number is 03-5614-5313.
The Limited-Time Isetan Shinjuku Store
The Isetan Shinjuku store will showcase a variety of products during its limited run, which is expected to last until spring 2026. The selected range includes:
- - Pur Beurre (14 pieces)
- - Bar Cereal (14 pieces)
- - Pur Beurre (20 pieces)
- - Mixed sets of Pur Beurre and Bar Cereal (14 pieces each)
- - Various assortments of Biscuits (6, 10, and 20 pieces)
- - Sablés and Palets in multiple assortments
About Le Biscuit Alain Ducasse
Founded in September 2022 by the world-renowned chef Alain Ducasse, Le Biscuit Alain Ducasse aims to redefine biscuit making through an uncompromising selection of ingredients and meticulous craftsmanship. Combining decades of culinary expertise, Ducasse creates biscuits with unique layers of texture and taste, leveraging chocolate, ganache, and praline sourced from their chocolate factory. Furthermore, the Tokyo location, established in October 2024, marks its first expansion outside France, bringing Ducasse’s philosophy of flavor excellence to Japan.
Chef Alain Ducasse, born in 1956 in France, cultivated his palate in a rich agricultural environment and stepped into the culinary scene at age 16. His career ascended rapidly, earning the prestigious Michelin 3-star rating at the Hôtel de Paris in Monaco by age 33. His influence has profoundly shaped the French culinary landscape, extending beyond the kitchen to include various restaurants, designs, and educational initiatives.
Patrick Paillère serves as the Executive Chef Chocolatier and Patissier at the Tokyo workshop. With an impressive background from leading Parisian establishments, he joined Le Chocolat Alain Ducasse in 2021, where he now oversees the chocolate, pastry, and biscuit departments, bringing creativity and high technical skills to express the brand's unique vision.
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