#United States #Irving #Michaels Companies #JOANN Brands #Big Twist

The Michaels Companies Expands Creative Horizons with JOANN Acquisition

The Michaels Companies, Inc. has made headlines recently with the successful acquisition of the intellectual property and private label brands of JOANN. This acquisition marks a significant milestone in Michaels' ongoing journey to enhance its product offerings and customer experience.

In a statement issued from their headquarters in Irving, Texas, the company revealed that it has officially welcomed the beloved Big Twist® brands into its expanding portfolio. This move not only presents new opportunities for Michaels to draw in customers from JOANN but also to broaden its crafting and fabric selections.

A New Era for Crafting Enthusiasts

To celebrate this acquisition, Michaels is underlining its commitment to both new and returning customers by significantly increasing its fabric, sewing, and yarn product offerings. Over 600 new items across various categories will be added, ranging from quilting supplies to unique specialty threads. This strategic enhancement is a direct response to the growing interest in these categories, with fabric searches on Michaels.com up by a staggering 77% over the past year.

David Boone, the CEO of Michaels, expressed his excitement, saying, "We are honored to serve the JOANN community and committed to delivering the selection, value, and inspiration they are looking for at Michaels. With this acquisition, we can better cater to current demand and deepen our connection with craft enthusiasts across North America."

Exciting New Offerings

Michaels is prioritizing the sewing category, acknowledging a 39% increase in online searches for 'sewing' products. The company promises a plethora of new selections and much-loved brands, including:

• - Brother® and SINGER® sewing machines to meet diverse crafting needs
• - 50+ needle crafting kits from DMC® and Loops & Threads®
• - Specialized Pellon® products, such as stabilizers, interfacing, and specialty scissors
• - Best-selling Oliso® Smart Iron to make crafting even more enjoyable

Yarn and Fiber Arts on the Rise

As knitting and crocheting have regained popularity, Michaels is responding accordingly by expanding its yarn assortment by an impressive 25%. The company aims to cater to everyone, regardless of skill level, by increasing accessibility to quality materials. Noteworthy additions include:

• - Over 60 new offerings from Loops & Threads
• - Launching new collections from brands like Red Heart®, Bernat®, and Lion Brand® this summer
• - Exciting seasonal releases of best-selling Amigurumi kits set for the upcoming holiday season
• - Beloved JOANN yarn brands such as Big Twist Value Plus and Big Twist Twinkle will be integrated into Michaels’ offerings later this year

These enhancements present a dream come true for both seasoned crafters and those just starting their creative journey.

A Warm Welcome for JOANN Customers

Michaels is fully invested in welcoming JOANN's customer base with a special landing page designed to showcase the latest updates and curated offerings. This initiative highlights Michaels' dedication to ensuring a seamless transition for JOANN customers while fostering a community spirit among all crafting enthusiasts.

Established in 1973, Michaels operates over 1,300 stores across 49 states and Canada, reinforcing its position as a go-to destination for creativity. The company's focus on diversified product lines continues to define its brand, ensuring it stays at the forefront of the ever-evolving crafting industry.

For more information about the extensive range of crafting materials and to explore the newly added selections, crafting enthusiasts can visit Michaels' website.

Michaels Companies, Inc. is more than just a retail store; it’s a community hub for creatives eager to explore their artistic side and celebrate their passions.