#Saudi Arabia #Riyadh #Cultural Assets #Osoul Fund

Cultural Assets Group Launches SAR 850 Million Osoul Fund

Cultural Assets Group, recognized as the largest private group fostering culture and creativity in Saudi Arabia, has announced the launch of its Osoul Private Investment Fund. This substantial fund, valued at SAR 850 million, is aimed at energizing the Kingdom's culture and creative economy through strategic investments.

This pioneering initiative was unveiled at the Cultural Investment Conference (CIC) 2025, a significant gathering that took place in Riyadh under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister. This two-day event brought together global investors, cultural policymakers, government officials, and creative talent, all focusing on the advancement of Saudi culture and creativity.

The Osoul Fund will act as a catalyst for boosting the ecosystem surrounding culture and creativity in Saudi Arabia. Its objective is to grow businesses with high potential by strategically investing in various sectors, including visual arts, cultural retail, fashion, digital content, immersive media, and emerging technologies. The fund aims to facilitate innovation and global expansion for these creative enterprises.

In conjunction with the fund's launch, Cultural Assets Group revealed a series of strategic acquisitions intended to further support the nation’s cultural economy. Among these are the acquisition of 'The Stage', a leading social and cultural platform in Saudi Arabia that fosters community development; the acquisition of 'Beyond', a consultancy specializing in cultural project management; and the purchase of 'The Pop Up', a fashion brand dedicated to elevating local designers and brands by enhancing their business growth and market presence.

Leading these initiatives, Abdullah AlZamel, President of Cultural Assets Group, stated, “The establishment of the Osoul Private Investment Fund, alongside our recent acquisitions, reflects our commitment to building a robust cultural ecosystem across the Kingdom. By investing in high-potential businesses and enhancing cultural infrastructure, we aim to embed culture as a cornerstone of Saudi Arabia’s diversified economy.”

Abdulaziz AlSulaim, the CEO of Cultural Assets Group, emphasized the significance of the Osoul Fund, describing it as a pivotal step in leveraging culture as a driver for sustainable economic growth. “Our focus on innovative cultural and creative enterprises, together with our strategic partnerships, positions Cultural Assets Group at the forefront of Saudi Arabia’s cultural economy. We are dedicated to nurturing local talent, increasing community engagement, and expanding access to global markets.”

Cultural Assets Group is not only a financial powerhouse but a visionary entity dedicated to shaping the future of culture in Saudi Arabia. The group’s mission aligns with the Saudi Vision 2030 goals, which strive to bolster economic value in cultural and creative industries while fostering a lasting impact through programs and initiatives designed to create legacies. By bridging creativity and capital, the group aims to contribute significantly to the vibrancy of the Kingdom’s cultural landscape.

As the Osoul Fund commences its journey, it stands to play a transformative role in cultivating a flourishing cultural environment in Saudi Arabia, heralding a new era of creativity and economic diversification.