Marketing Association and HATME Showcase at CEDEC 2026: A Highlight for Game Developers

CEDEC 2026: A Premier Event for Game Developers

In July 2026, the Marketing Association Inc., along with its subsidiary HATME Inc., proudly participated in the Computer Entertainment Developers Conference 2026 (CEDEC 2026), held at PACIFICO Yokohama. This notable event, organized by the Computer Entertainment Supplier's Association (CESA), serves as Japan's largest conference tailored for game developers. Over three days, from July 22 to 24, CEDEC 2026 offered a platform for approximately 200 sessions focused on various aspects of game development.

The Marketing Association, based in Arakawa, Tokyo, and led by CEO Hirokazu Nakazono, showcased their comprehensive "Game App Operations Support Service" at this landmark event. CEDEC 2026 marked the group’s debut exhibition, and it proved to be an invaluable opportunity for networking and sharing insights with fellow attendees. The response from visitors was overwhelmingly positive, further reinforcing the importance of these gatherings for industry growth and collaboration.

Overview of CEDEC 2026

The conference served not just as a networking hub, but also as an educational venue where developers could share technical skills and knowledge. With a jam-packed schedule featuring nearly 200 sessions, CEDEC 2026 was an unparalleled occasion for industry experts, upcoming talent, and companies to learn and adapt to evolving trends in the game development sector. Participants had access to valuable resources, including presentations from industry pioneers and workshops focused on specific technical skills.

Our Exhibit:

At this year’s conference, our booth focused primarily on the Game App Operations Support Service. This service encompasses various aspects of game management, including:

- Advertising Management: Optimal strategies to reach your target audience.
- Social Media Management: Engaging effectively with your community.
- Customer Analysis: Understanding user behaviors to improve engagement.
- Inquiry Support: Efficiently handling player inquiries during and after game launches.

With a team of full-time employees dedicated to high-quality support and boasting over ten years of experience in managing more than 1,000 projects, we are positioned to offer tailored solutions that meet the diverse needs of our clients. Whether it’s ramping up support just before a game release or managing daily inquiries, our team is here to help.

Insights Gained

The interactions at the exhibit were enriching, with many developers stopping by our booth to discuss the challenges they face in the gaming landscape today. These conversations provided deep insights into both the technical and operational hurdles of game management, helping us refine our services. We extend our heartfelt thanks to everyone who visited our booth; your engagement and feedback drive our commitment to improve our offerings.

Future Exhibitions

Looking ahead, we’re excited to announce that we will be participating in the EC & E-commerce DXPO Tokyo Summer event on August 20 and 21, 2026. With our booth set up at Tokyo Big Sight, we look forward to presenting our innovative services and reconnecting with industry peers.

For more information, please check our official website or follow our updates. We are dedicated to providing solutions that effectively address the challenges faced by businesses in the gaming industry.