Report on the Rental Housing Fair 2025 Osaka: 4,385 Attendees and Insights

Report on the Rental Housing Fair 2025 in Osaka

The Rental Housing Fair 2025 took place from November 26 to 27 at Intex Osaka, gathering a total of 4,385 attendees over two days. The event provided a platform for industry professionals to explore innovations and share insights within the real estate sector.

ielove GROUP, a prominent company specializing in digital transformation (DX) services for the real estate industry, participated actively in this fair. On the first day, Shion Watanabe, the General Manager of the West Japan Sales Division at ielove GROUP, delivered a thought-provoking seminar focused on the evolving role of generative AI in enhancing business efficiency and gathering methods in the real estate sector.

Visitor Statistics

- Total Attendance: 4,385 people

- Day 1: 2,115
- Day 2: 2,270
(Note: Attendees of the seminar were not included in the count.)

Speaker Spotlight

Shion Watanabe, who has been with ielove GROUP since 2012 as a field sales professional, has demonstrated consistent growth and success in the organization. Rising to the post of manager in 2016 and subsequently becoming the head of the West Japan region, Watanabe has a track record of supporting over 500 real estate companies. He is known for his strategic approach that centers on web traffic acquisition, SEO, advertising, and branding.

Seminar Overview

In his seminar, Watanabe highlighted the rapid advancements in generative AI, emphasizing the transformative effects it has on business processes and customer acquisition techniques in real estate. Notably, he introduced a paradigm shift with a new concept termed AIO (AI Optimization), which aims to replace traditional SEO methodologies.

The core message revolved around how to become a reliable reference for search users when generative AI presents answers. Watanabe explored the importance of improving E-E-A-T (Experience, Expertise, Authority, Trustworthiness) to enhance the standing of their company’s website in AI evaluations.

Additionally, practical tips on crafting content that can readily apply on the ground were shared, offering actionable insights for real estate companies looking to optimize their online presence.

During the latter part of the seminar, the focus shifted to operational efficiency powered by AI. Watanabe reported on the burdensome daily administrative tasks that challenge real estate firms and demonstrated how AI solutions could alleviate these pressures, allowing employees to concentrate on higher-value activities.

Consequently, an essential dialogue emerged during the session concerning the shared challenges companies face, such as effectively leveraging AI and maximizing outcomes with limited resources.

Event Booth Highlights

Ielove GROUP showcased its services alongside i LOVEPARK and Hanshin Express Service at a joint booth marked B3-4. The vibrant design, featuring yellow and blue colors, drew the attention of numerous visitors. Attendees had the opportunity to engage in hands-on demonstrations of various services provided by the companies, fostering interaction and understanding.

Feedback from participants indicated that the demonstrations helped clarify complex concepts and sparked ideas on potential applications tailored to their specific needs, with many stating they left with a better mental image of how these technologies could work for them.

We sincerely thank everyone who visited our booth and contributed to the seminar discussions!

Conclusion

Overall, the Rental Housing Fair 2025 in Osaka served as an invaluable opportunity for industry stakeholders to engage and exchange knowledge on pivotal trends and technologies shaping the future of real estate. Ielove GROUP aims to continue its role in driving innovation and support for the real estate sector through its range of SaaS solutions and commitment to fair practices.

For further details on this event, visit our official sites: