#Japan #Tokyo #Sumitomo Mitsui #Advertising Awards #No Company

No Company Seizes Recognition at the 46th Japan BtoB Advertising Awards

No Company proudly announced its achievement of winning the Special Jury Award at the prestigious 46th Japan BtoB Advertising Awards. This notable recognition was awarded for a poster created for the new graduate recruitment initiative titled "Local LOVE & PRIDE Recruitment," implemented by Sumitomo Mitsui Marine Insurance Co., Ltd.

The Japan BtoB Advertising Awards are celebrated as the only national award recognizing outstanding advertising work within the business-to-business (BtoB) landscape, encompassing the intricate world of corporate advertising and public relations. The awarding body is the Japan BtoB Advertising Association, and this year’s event showcased the evolving dynamics of local support and community engagement through advertising.

A Unique Conceptual Framework

The core concept of the award-winning project was meticulously designed by No Company, a leader in recruitment marketing. By defining their strategy around a new course called "Location Guaranteed Course" under the banner of "Local LOVE & PRIDE Recruitment," No Company ensured that various employee insights from Sumitomo Mitsui were woven into the content of the advertising campaign.

The crafted content was not just about advertising; it played a crucial role in the internal branding of Sumitomo Mitsui, bringing the company’s culture to the forefront while engaging numerous employees from offices nationwide. The project effectively illustrated diverse career paths for students, encouraging them to champion their local communities while fostering a sense of pride for their future workplaces.

The Project’s Vision

The initiative's slogan, "Let’s work in a place we love and can be proud of," encapsulates the essence of tapping into each student’s unique career aspirations and lifestyle choices. In alignment with the company’s human resources reform efforts, Sumitomo Mitsui introduced an approach allowing students to choose where they would like to live and work, a progressive method, particularly for a major financial entity with a multitude of local branches.

Positive Feedback from Judges

During the evaluation of the submissions, judges expressed significant interest in campaigns highlighting the theme of ‘local,’ emphasizing the importance of supporting regional enterprises and initiatives. The poster created by No Company garnered considerable praise, with several judges advocating for its recognition during deliberations, resulting in the decision to award the Special Jury Award.

Heartfelt Words from Sumitomo Mitsui

Sumitomo Mitsui’s recruitment team, led by team member Ryo Ikegami, expressed their honor in receiving this notable award. "Crafting the Local LOVE & PRIDE Recruitment concept stemmed from our commitment to eliminate unwanted relocations for students. We wanted to convey our message about choosing a location confidently, reflecting a diverse society where each individual can flourish in their chosen space," he remarked.

To maximize visibility, the poster was strategically placed in high-traffic areas such as airports and bus terminals, precisely during the year-end holiday season when students return to their hometowns. It aimed to inspire them during a reflective time spent with family.

Insights from the Team Behind the Success

Yuuhei Mano, the producer from No Company, emphasized that the project originated from a deep resonance with Sumitomo Mitsui’s vision for eliminating enforced relocations. He noted that instead of merely creating advertisements, the focus was on fostering understanding and empathy towards Sumitomo Mitsui’s brand ethos.

Creative Director Yusuke Okawa expressed gratitude towards everyone involved, highlighting the effort and passion that brought the campaign to life and drove its success. The project was a blend of creativity and deep insights into the human resource needs of today’s society.

A Future of Meaningful Change

No Company is committed to facilitating a "Style Match" where organizational values align with candidates' ideals. As part of the leading company in recruitment marketing, they continue to innovate and support companies in reshaping their recruitment strategies, promoting an inclusive approach to talent acquisition.

With its headquarters located in Minato-ku, Tokyo, and founded in October 2021, No Company is a subsidiary of Spice Box, leveraging rich marketing insights and social media data to transform the landscape of recruitment marketing in Japan.