#USA #Columbus #The Shipyard #Fahlgren Mortine #TURNER

The Shipyard Unveils Innovative Operational Structure

The Shipyard, a prominent name in the advertising industry, has recently taken a significant step forward with the launch of its new operational model, known as The Shipyard Collective. This development comes on the heels of the firm's acquisition of Fahlgren Mortine, recognized as the PRSA Agency of the Year, along with its subsidiary TURNER, a leader in travel, tourism, and lifestyle marketing.

A New Era of Collaboration

In a statement from Rick Milenthal, chairman and CEO of The Shipyard, he emphasized how the new model aims to integrate various expertise areas into one cohesive agency. "With the Shipyard Collective, we have crafted a seamless agency value proposition that harnesses our diverse creative disciplines across paid, earned, and owned media," Milenthal noted.

Traditional agency formats often succumb to entrenched silos in various specialties, leading to friction and inefficiencies in service delivery. The Shipyard Collective seeks to eliminate these barriers, uniting talented professionals from different disciplines to prioritize client needs. By optimizing its structure, the agency aims to deliver improved outcomes while enhancing creativity and resource allocation.

Milenthal also assured that the leadership and individuality of the three agency brands—The Shipyard, Fahlgren Mortine, and TURNER—will remain intact, promoting cross-collaboration among them. This unified approach allows clients to tap into a broad solution spectrum, regardless of their initial engagement point. Whether a client is looking for advertising, communication strategies, media innovation, or experiences, they can expect a team equipped with the expertise to foster effective brand connections.

Leadership Changes and Responsibilities

Matt Bruot, who previously held the position of chief financial and operating officer at The Shipyard, has been appointed as the president of The Shipyard Collective. Milenthal pointed out Bruot's integral role in achieving the agency's financial growth and innovation during his time with the company. "Matt has proved to be an outstanding partner and steward of our financial growth, partnership strategy, and organizational innovation," he stated.

In response to his new role, Bruot expressed optimism, stating, "This is an opportunity to bring to life a new way to manage the agency business with creativity and innovation at its core. We are committed to creating a unique environment for our clients to cultivate brand affection while enhancing marketing effectiveness."

Continuing Commitment to Excellence

Within the new structure, Marty McDonald and Christine Turner will continue to lead Fahlgren Mortine and TURNER as brand-level presidents. Their expertise will be critical in maintaining the agencies' high standards and promoting seamless collaboration under the Collective.

The Shipyard Collective is designed to foster an ecosystem where creativity thrives, allowing professionals to concentrate on their craft without the distractions of cross-agency competition or operational minutiae.

This innovative model is positioned to not only meet but exceed client expectations in a rapidly evolving market landscape.

The Shipyard Collective

Based in Columbus, Ohio, The Shipyard Collective is dedicated to bringing together talented individuals from various sectors—including creative, communications, media, and digital—to elevate brands in a way that resonates deeply with audiences. The agency is committed to fostering relationships through strategic partnerships and investments, all while emphasizing creativity and innovation, thus fortifying its reputation across the industry.

Recognized by ADWEEK as one of the fastest-growing agencies, The Shipyard and its associated brands continue to receive accolades for their contributions to the advertising field. This evolution into The Shipyard Collective marks a significant milestone, setting a new benchmark for agency collaboration and client satisfaction that reflects their commitment to creating beloved brands.

In conclusion, The Shipyard Collective's unique operating model symbolizes a transformative approach that not only reassures current clients but also sets a robust foundation for future partnerships across multiple industries, allowing for greater innovation and brand engagement.