Optimizely Awarded Leader Status in Content Management by Forrester

Optimizely Recognized as a Leader in Content Management Systems

Optimizely, a renowned provider of digital experience platforms (DXP), has achieved a remarkable milestone by being labeled a Leader in The Forrester Wave™: Content Management Systems, Q1 2025. This prestigious commendation comes shortly after the company unveiled its SaaS version of the content management system (CMS) featuring an embedded visual builder. The Forrester report notes that Optimizely stands out as the most comprehensive platform for content orchestration aimed at marketers, encompassing various stages from ideation to digital delivery.

Rupali Jain, the Chief Product Officer at Optimizely, expressed her excitement over this recognition, stating, "Being acknowledged as a leader is a reflection of our ongoing commitment to innovation and customer success. Today's marketers require more than just a CMS; they demand an all-encompassing solution that simplifies content orchestration, facilitates experimentation, and guarantees quantifiable results. Developers, too, deserve the freedom to innovate. Hence, Optimizely caters to both needs." With AI advancements, Optimizely continuously seeks novel methods to enhance user experiences, ultimately fostering efficient collaboration and superior results for marketing teams.

The Forrester report emphasizes that the platform excels in optimization features, visual editing, natural language search, and team collaboration tools. With the capability to integrate seamlessly with tools like Teams and Slack, it enhances content planning outside the CMS environment. Notably, one customer highlighted that while internal processes may slow them down, Optimizely’s influence on their content operations has been substantial, leading to significant improvements.

For over three decades, Optimizely has consistently invested in its CMS offerings, ensuring its leadership in the market. Recently, the company bolstered its data and analytics capabilities with the acquisition of Netspring — now known as Optimizely Analytics. Additionally, the integration with Google Gemini represents a significant step toward innovating its customer offerings through Optimizely Opal.

The acknowledgment from Forrester aligns with an ongoing trend of industry recognition for Optimizely. Earlier in 2025, the company also secured its place as a Leader in the Gartner® Magic Quadrant™ for Digital Experience Platforms, Personalization Engines, and Content Marketing Platforms. This series of accolades underscores Optimizely's commitment to pushing the boundaries of content management and marketing solutions.

To dive deeper into Optimizely's capabilities in the CMS landscape, readers can access the full version of The Forrester Wave™ report. It's important to note that Forrester's publications do not endorse any specific company or product but provide insights based on comprehensive research. Furthermore, opinions and ratings reflect the time of analysis and may evolve.

Optimizely's mission centers around simplifying the lives of marketers through its platform, Optimizely One. This system integrates industry-leading solutions, covering content management, marketing, experimentation, commerce, and personalization — creating a streamlined, AI-enhanced workflow that supports every marketing phase. Global brands such as HM, Salesforce, Zoom, and Toyota leverage Optimizely to produce content with unparalleled speed, execute experiments confidently, and deliver high-quality experiences to their audience.

In summary, the recognition from Forrester cements Optimizely's status as a cornerstone in the content management domain, continually adapting and leading with innovative solutions that cater to modern marketing challenges.