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Curlsmith Launches 'It's a Curl's World' Campaign

Curlsmith, a brand renowned for its dedication to curl care, has officially released its latest campaign, titled "It's a Curl's World." This initiative aims to foster a supportive community for those with natural waves, curls, coils, and kinks, encouraging individuals to celebrate their unique hair textures with renewed confidence.

A Fresh Identity for a Growing Community

More than just a stylish facelift, the campaign represents an emotional invitation for curlies across the globe to embrace their natural beauty. Curlsmith found that an impressive 95% of users reported feeling more satisfied with their curls after using the brand's products. The company is committed to facilitating this journey towards self-acceptance and joyful styling.

Simplicity Meets Efficacy

The relaunch introduces not just an updated visual identity but also a streamlined shopping experience. Customers can now navigate through their options with ease.

Curlsmith has simplified the curl care routine into a four-step process based on extensive consumer feedback:
1. Shampoo - Choose a cleanser tailored to specific needs, whether it's moisture, frizz control, strength, or volume.
2. Conditioner - Select a conditioner that compliments the chosen shampoo and enhances hair health.
3. Leave-In - Apply a leave-in conditioner to lock in moisture and prep curls for styling.
4. Styling Product - Curlies can choose their preferred styler based on holding power or product format, including creams, mousses, gels, or sprays.
5. Love Your Curls - To elevate any routine, Curlsmith offers a range of specialized treatments designed to meet targeted needs.

Curlsmith's Senior Marketing Director, Vicky Metcalfe, acknowledges the importance of accessibility in curl care. She states, “You shouldn’t need a PhD to figure out your curl routine; we wanted to simplify the process for everyone to enjoy their curls and unleash their curl confidence.”

A Digital Transformation

At the core of this campaign is a newly redesigned website that serves as a hub for education, inspiration, and customizable experiences for curl enthusiasts at every stage of their hair journey. Some website features include:

• - Products organized by wash day routines.
• - Tailored educational content that aligns with various hair types.
• - A collection of how-to videos, blog articles, and navigation based on curl patterns.
• - The Curl Quiz, facilitating personalized recommendations for those unsure where to begin.
• - An option to build-a-custom routine to suit individual curl needs.

Exciting New Additions

As part of the refresh, Curlsmith is thrilled to introduce two transformative products that promise to elevate both styling and hydration.

• - Awestruck Definition Cream ($32): This innovative product combines the lightness of a cream with the performance of a gel, providing medium hold while hydrating and protecting curls from frizz, heat, and UV damage.

- Key benefits include up to 72 hours of curl retention and 5 times less frizz for 3 days.
- Aroma: Infused with refreshing Ginger Pulp.

• - Moisture Memory Release ($12.50 for 2 fl oz, $27 for 8 fl oz): This weightless leave-in spray employs time-release technology for lasting hydration, increasing moisture levels by up to 50%.

- Powered by the TriCeraBlend™ complex, it restores hair’s natural barrier and offers long-lasting nourishment.

Whether you're a newcomer just beginning to explore the world of curls or a seasoned pro refining your routine, Curlsmith aims to be a trusted partner in your journey of embracing natural beauty.

Curlsmith products can be purchased directly from Curlsmith.com, as well as at retailers like ULTA Beauty, Sephora, and Amazon.

Conclusion

Curlsmith’s new campaign,