#USA #Parsippany #Eau Thermale #Cicalfate+ #Skin Barrier

Eau Thermale Avène Launches National Skin Barrier Day

On March 12, 2025, Eau Thermale Avène, a brand rooted in dermatological expertise, will observe its inaugural National Skin Barrier Day. This annual event aims to raise awareness about the importance of the skin barrier and the role it plays in our overall health. With an increasing number of people facing sensitive skin disorders, the launch of this observance by Pierre Fabre Laboratories—one of the world's leading dermo-cosmetics companies—serves as a crucial step towards educating individuals on how to protect this vital defense.

The skin is our body's largest organ and serves as the first line of defense against environmental aggressors. Unfortunately, many misunderstandings persist when it comes to proper skincare, often leading to damaged skin barriers. Avène recognizes that with the popularity of DIY skincare and ingredient mixing, many are unintentionally compromising their skin. Therefore, the brand is committed to providing simple yet effective education about skin health and barrier care.

To mark National Skin Barrier Day, Eau Thermale Avène will emphasize its flagship product: Cicalfate+ Restorative Protective Cream. This dermatologist-recommended cream boasts an impressive versatility, offering 45 distinct uses for various skin concerns. The unique formula is enriched with C+ Restore, a postbiotic ingredient derived from the renowned Avène Thermal Spring Water. This, along with a proprietary Copper-Zinc Sulfate complex, ensures the cream soothingly restores the skin barrier while being suitable for the entire family.

Lisa Morris, President and CEO of Avène, expressed the company's dedication to skin health, stating, “Our commitment is to provide effective, clinically proven solutions, paired with comprehensive education, ensuring that healthy skin is within everyone's reach.” The brand encourages community engagement through sharing personal experiences with Cicalfate+, using the hashtag #CicafateIt, to drive conversations surrounding skin barrier health.

For those interested in proactive skincare, National Skin Barrier Day offers a perfect chance to assess and prioritize skin health. Avène’s Cicalfate+ Restorative Protective Cream is available at major retailers such as Amazon, CVS, Target, Ulta, and Walgreens.

Additionally, for ongoing education and resources, users can follow @aveneusa on social media or visit www.aveneusa.com. From high-resolution images to interviews, the brand is prepared to support media inquiries and offer insights into this important initiative.

With over 275 years of dermatological expertise and innovation, Eau Thermale Avène remains a trusted choice for individuals dealing with sensitive skin issues. Each product is formulated to meet the highest standards of care, ensuring safety even for the most delicate skin types. Pierre Fabre Laboratories’ commitment to sustainability and humanitarian initiatives establishes it as a leader not only in skincare but as a responsible corporate citizen well into the future.

In summary, National Skin Barrier Day is more than just a campaign; it’s an opportunity to raise awareness about skin health, share knowledge, and empower individuals to better care for their skin barrier. Join the movement and make March 12 a day dedicated to skin education and awareness in your life.