#Japan #Shimada Group #Karuizawa #Auberge de Primavera

A Unique New Year Celebration at Karuizawa Primavera

As the year comes to a close, the Shimada Group, renowned for its exceptional hospitality, is set to host an exclusive New Year’s event at Auberge de Primavera in Karuizawa. This year’s festivities promise a blend of tradition and gourmet experiences, designed specifically for overnight guests, making it an unforgettable way to ring in the New Year.

Exclusive New Year’s Events

From December 31, 2025, to January 3, 2026, visitors can partake in a series of unique celebrations, featuring:

• - Countdown Event: Join fellow guests for a mesmerizing countdown broadcast via projector, welcoming the New Year with excitement.
• - New Year’s Soba: Complimentary soba will be served exclusively to hotel guests as a traditional way to celebrate the New Year. This dish will be available from 8 PM to 11 PM on December 31.
• - Special New Year Breakfast: A unique breakfast menu will be provided for guests staying on the nights of December 31 and January 1.
• - Free Sake and Amazake: Savor delightful Japanese sake and sweet rice wine available for free from 8 AM to 5 PM from January 1 to January 3, until supplies last.
• - Omikuji Sake: Guests can try their luck with the Omikuji sake, priced at 1,500 yen (including tax), featuring premium selections from Yoshikawa Brewing, such as the celebrated “Amabiki Junmai Daiginjo Naruse.”

About Auberge de Primavera

Auberge de Primavera, which opened in 1996, combines the charm of a French auberge with local Japanese flavors. Its elegant dining area is adorned with exquisite wallpapers and tapestries handpicked from Paris. The restaurant focuses on using locally sourced ingredients, providing guests with the best of both worlds—French culinary techniques mingled with the rich tastes of Japanese cuisine.

Stylish Accommodations

The accommodation wing, revamped in August 2025, embodies the spirit of Bordeaux, inspired by French countryside aesthetics. Guests can expect a luxurious stay featuring antique lighting and authentic French linens, creating an environment of comfort and elegance. Each room is designed to transport guests to a serene retreat reminiscent of art-filled Parisian ateliers and scenic vineyards.

Experience the Tranquil Atmosphere of “Onza Bar”

During your stay, don’t miss out on Onza Bar, located within the resort, offering a soothing atmosphere and a picturesque view of the gardens. Here, guests can indulge in high-quality sake from Yoshikawa Brewing, an establishment renowned for its craft since 1912. Under the careful guidance of its sommelier, patrons are invited to explore the nuances of sake paired with local delicacies, ensuring a well-rounded experience.

The bar aims to be a sanctuary where guests can unwind and appreciate the depth of Japanese sake while surrounded by the natural beauty of Karuizawa’s serene landscapes.

Plan Your New Year at Auberge de Primavera

Whether you are part of the local community or coming from afar, this celebration is sure to impress with its exclusive amenities and genuine hospitality. Celebrate new beginnings in a setting that values the spirit of time spent with loved ones. Enjoy your stay at Auberge de Primavera, a place that promises not just a vacation, but a rich, memorable experience filled with warmth and joy.

For further details about the festivities and booking, visit the official site here.

Don't miss this opportunity for a delightful experience that combines luxury, tradition, and communality this New Year’s at Karuizawa.