Marche Inc. Begins Marketing Support for Yu Be's ASOBI Salon in Omotesando

Marche Inc. Teams Up with Yu Be for Marketing Support

In an exciting development for the beauty industry, Marche Inc., based in Shibuya, Tokyo, is launching a marketing support initiative for Yu Be, located in Edogawa, Tokyo. This collaboration specifically targets the ASOBI flagship salon in Omotesando, known for its innovative hair services.

Yu Be operates under the motto, "Enjoying life from your hair," and has made a name for itself by consistently prioritizing customer satisfaction. ASOBI Omotesando specializes in double coloring without bleach, a technique that allows clients to achieve vibrant and transparent colors without damaging their hair. By leveraging the expertise of highly skilled stylists, the salon offers personalized consultations, helping each customer realize their desired look in a nurturing environment.

Marche Inc. aims to delineate the strengths of the ASOBI Omotesando location while designing and executing marketing strategies that directly lead to increased customer visits. Their goal is to build a robust support system that can later be applied to other Yu Be locations, using insights gathered from their work with ASOBI.

Yu Be's Commitment to Excellence

Yu Be has established several branches, including Nyne by ASOBI in Ginza, ASOBI Harajuku 2nd, and Men's salon INFINIS. Each location reflects the company's deep commitment to enhancing the overall hair experience for its clientele, offering specialized services that cater to diverse needs. At ASOBI Omotesando, the emphasis on a bleach-free double color technique not only protects hair health but also ensures the maintenance of color vibrancy. Thus, clients can transform their hairstyles without compromising hair integrity.

All ASOBI salons employ a team of specialists who are passionate about their craft, providing in-depth consultations aimed at translating customer aspirations into reality. This dedication to client care is a cornerstone of their business model, which has attracted a loyal customer base.

Marche Inc.'s Strategic Support Offerings

Taking advantage of their extensive background supporting over 100 startups, Marche Inc. will provide the following marketing assistance to Yu Be:

1. Re-defining Strengths and Target Audience: Developing a comprehensive marketing strategy that clearly defines the unique strengths of ASOBI and identifies its target demographics.

2. Visibility into Marketing ROI: Implementing financial insights to evaluate the effectiveness of marketing investments, enabling data-driven decisions.

3. Enhanced User Experience Definition: Redefining user experience to align the salon’s strengths with customer desires, thus enhancing satisfaction and loyalty.

4. Advertising Strategy Creation: Designing advertising initiatives focused on search channels that lead directly to client visits, thereby boosting foot traffic.

Future Prospects

Through this partnership, Marche Inc. aims to strengthen the marketing foundation of Yu Be, ultimately enhancing the effectiveness of strategies that drive customer visits. By doing so, they hope to promote Yu Be's core message of enjoying life through hair to a broader audience and enhance the value of their salons within the community.

Company Overviews

Marche Inc.

- Location: 1-51-1 Hatsudai, Shibuya, Tokyo
- CEO: Yusuke Mizushima
- Established: September 2020
- Business Focus: Specialized marketing support for startups and new projects
- Website: Marche

Yu Be