Evive Brands Strengthens Home Services with Maid Brigade Acquisition

Evive Brands Expands Home Services through Maid Brigade Acquisition

In a remarkable move to expand its reach in the home services sector, Evive Brands has announced the acquisition of Maid Brigade, a leading franchisor specializing in residential and commercial cleaning services. This acquisition marks a significant step for Evive Brands, which is already known for its robust community of service-oriented franchise brands, including Executive Home Care, Assisted Living Locators, Grasons, and The Brothers That Just Do Gutters.

Maid Brigade brings to the table an impressive network of over 280 franchise locations spread across the United States and Canada. This addition elevates Evive Brands' total franchise locations to nearly 1,000, solidifying its position as a dominant player in the home services market. The CEO of Evive Brands, Ryan Parsons, expressed his enthusiasm about the acquisition, stating, "It’s not every day you have the opportunity to partner with a franchise that has been building trust since 1979." He highlighted Maid Brigade's solid leadership team, under the guidance of Raychel Leong-Sullins, as one of the key assets that will help the brand flourish.

Maid Brigade is recognized for its commitment to eco-friendly cleaning with its proprietary PUREcleaning® system. This system not only ensures a chemical-free cleaning experience but also serves a broader community-focused agenda that aligns perfectly with Evive Brands' values. Raychel Leong-Sullins, the President of Maid Brigade, noted, "Our PUREcleaning® system sets the standard for eco-friendly, people-first cleaning. Partnering with Evive Brands connects our franchisees to additional operational expertise and cross-brand collaboration while allowing us to stay true to our community-focused values."

One of the primary goals of this acquisition is to leverage shared technology, training, and marketing resources to benefit franchise owners across all brands under Evive Brands. By integrating these resources, the two companies aim to enhance operational efficiencies and customer service, thus improving the overall franchisee experience. This synergy is expected to create a more robust platform that will position Maid Brigade to actively pursue new growth opportunities in existing markets and potentially new ones.

The rising demand for healthier and environmentally responsible cleaning solutions presents a unique opportunity for accelerated expansion. As consumers increasingly gravitate toward sustainable practices, Maid Brigade stands to benefit significantly from the combined strength of Evive Brands’ operational support and market presence. Franchise development initiatives are already in the pipeline, promising to deliver exciting new programs and cross-promotional opportunities in the coming months.

The acquisition of Maid Brigade not only reflects Evive Brands’ commitment to growth through strategic partnerships but also underscores the importance of maintaining a strong franchisee support system. By providing franchisees with the tools and resources they need to succeed, Evive Brands aims to reinforce its reputation as a premier brand in the home-service sector.

In summary, the acquisition of Maid Brigade by Evive Brands is set to create a wave of innovation and growth in the home services market. With shared values, complementary strengths, and a commitment to serving communities, the partnership is poised for success, potentially turning Maid Brigade into a household name.

For more information about Evive Brands and its latest acquisition, you can visit Evive Brands and Maid Brigade.