#無し #Ray-Ban #Awich #YENTOWN

Ray-Ban's New Vision for 2026: Empowering Self-Expression

Ray-Ban, the iconic eyewear brand, has just unveiled its latest campaign featuring brand ambassador and renowned rapper Awich alongside her hip-hop collective YENTOWN. This exciting new initiative showcases how the timeless styles of Ray-Ban can bring out vibrant individuality, proving that eyewear is much more than an accessory; it is a representation of one’s inner essence.

Awich, a prominent figure in the street culture scene, embodies the spirit of resilience and authenticity. Her past has shaped her music and artistic expression, making her a unique voice in the industry. The 2026 campaign features not only Awich but also fellow YENTOWN members kZm, MonyHorse, and U-LEE. Together, they illustrate the bonds of friendship, community, and shared experiences through the lens of Ray-Ban.

In the campaign's promotional video, Awich delivers a powerful message:

"Hey, do you know? Looking far ahead has become a luxury. Surrounded by tall buildings and caught up in the daily grind, it’s hard to dream. So let’s go. Let’s climb up here and reach for the highest places where we can see as far as possible."

This statement resonates deeply with those who face societal pressures and adversities. Awich's strength lies in her unwavering commitment to her style and the support of her friends and music that shape her identity. The visuals in the campaign encapsulate this sentiment, narrating a story of empowerment and authenticity.

Beginning January 10, the 2026 campaign will be available on the official Ray-Ban online store and in Ray-Ban retail locations nationwide. The campaign video and behind-the-scenes footage can be found on the Ray-Ban official YouTube channel, allowing fans to engage with the brand's ethos in a deeper way. Here are the links to the videos:

• - Watch the Ray-Ban 2026 Campaign Video
• - Behind the Scenes of the Campaign

The featured models from Awich and YENTOWN in this campaign represent a blend of elegance and trendsetting styles:

• - Awich's Model

- 0RX6647 2500 (Gold): Priced at ¥25,740, this pair of sunglasses marries an elegant metal frame with modern design, adding an air of sophistication to everyday fashion.
- 0RB3768 003/6R (Silver/Green Mirror Lens): At ¥30,360, this rimless design is perfect for those who appreciate minimalist aesthetics, providing both style and comfort.

• - kZm’s Model

- 0RB3119M 002/58 (Black/G-15 Lens): Inspired by 60s sports icons, priced at ¥39,600, these sunglasses sport a dramatic silhouette with a striking metallic frame.

• - MonyHorse’s Model

- 0RB4455F 68086D (Warm White/Yellow Flash Mirror Lens): At ¥27,720, these sunglasses blend retro inspiration with a futuristic geometric shape.
- 0RX7257F 8320 (Havana): For ¥21,560, the slender oval shape nods to Y2K style, offering a fresh take on vintage aesthetics.

• - U-LEE’s Model

- 0RB4395F 667771 (Black/Dark Green): Priced at ¥27,060, these sunglasses offer a striking balance of minimalism and statement.
- 0RX5184F 2000 (Black): At ¥27,280, this design features a soft shape that modifies the iconic Wayfarer style.

Each of these models is available on Ray-Ban’s official online store and across physical retail locations, making them accessible for anyone looking to embody the spirit of individuality and style that Ray-Ban represents.

About Awich

A former resident of Okinawa, Awich has emerged as a queen in the Japanese hip-hop scene. Her name, derived from her Japanese name's translation,