#Japan #Tokyo #sunglasses #FamilyMart #Convenience Wear

Convenience Wear Unveils Exciting Summer Collection

FamilyMart has announced an exciting new Summer Collection from its original apparel brand, Convenience Wear, set to launch nationwide on June 10, 2025. This release is part of the brand's ongoing commitment to a philosophy centered around customer satisfaction, dubbed 'Your Happiness'. With over 16,300 FamilyMart stores participating, customers can look forward to a range of stylish new offerings!

Embrace Summer Fashion with Convenience Wear

The summer collection will feature a variety of clothing items that balance style, comfort, and convenience. Inspired by spring and summer seasonal colors, shades like blue and khaki will be prevalent. Convenience Wear, developed in collaboration with renowned fashion designer Hirori Ochiai, champions the idea of 'good materials, good technology, and good designs.' Since its inception in 2021, the brand has quickly become popular, creating a new cultural phenomenon where customers can purchase quality apparel right at their local convenience store.

In November 2023, Convenience Wear took a bold step by hosting Japan’s first-ever fashion show in a convenience store, showcasing its commitment to pursuing new possibilities in the fashion landscape.

Bestsellers Return – Including Towels with 10 Million Sales!

Summer is the peak sales season for items like handkerchiefs and T-shirts. In response to this demand, Convenience Wear will reintroduce its popular towel series, which has exceeded 10 million units sold! This collection features a wide array of designs and sizes, ensuring there’s something for everyone.

Introducing the Brand's First Sunglasses!

A particularly exciting highlight of the Summer Collection is the launch of Convenience Wear's first-ever sunglasses, developed over a year. These sunglasses utilize spring hinges, enhancing the fit for varying head sizes. The temples are adorned with FamilyMart's distinctive colors, adding a unique touch of flair.

Moreover, these sunglasses are crafted from eco-friendly materials, featuring plant-based trifacetate polarized lenses and frames made from recycled plastic, reflecting the brand's commitment to sustainability.

Designer Hirori Ochiai Shares His Vision

Hirori Ochiai expressed his enthusiasm about the new offerings, mentioning how the brand focuses on providing essential items that embody the spirit of summer. 'From our classic line of socks and outer T-shirts to shorts and towels, we’ve reimagined summer essentials in new colors and designs. Particularly, the sunglasses have gone through numerous prototypes to achieve the perfect fit and design, making them accessible for anyone to wear comfortably,' Ochiai stated. He hopes that the items from Convenience Wear will be embraced as a part of everyday life.

Detailed Product Lineup

Here’s a taste of what’s available:

Socks

Line Socks

• - Price: ¥390 (tax included: ¥429)
• - Release Date: June 10, 2025
• - Details: Unisex line socks featuring a thick pile woven sole and antibacterial properties. Colors available are White and Black. Sizes range from 22cm to 28cm.

Short Pants

Short Pants

• - Price: ¥1,817 (tax included: ¥1,998)
• - Release Date: June 24, 2025
• - Details: Lightweight shorts made from a cotton and nylon blend with excellent stretch and wrinkle resistance.

Convenience Sunglasses

• - Price: ¥2,264 (tax included: ¥2,490)
• - Release Date: June 24, 2025
• - Details: Sunglasses that block 99% of UV rays, featuring polarized lenses and sustainable materials.

These are just a few highlights from the upcoming summer lineup! Be sure to mark your calendars and visit your local FamilyMart to grab these must-have summer essentials.

About Hirori Ochiai

Hirori Ochiai, the brains behind Convenience Wear’s design, was born in Tokyo in 1977 and graduated from Bunka Fashion College. He established FACETASM in 2007 and has since received numerous awards, including the Mainichi Fashion Grand Prize’s Rookie Award and its top prize. He has collaborated with international brands like Nike and Coca-Cola, continually making waves in both domestic and global fashion scenes.

FamilyMart is committed to deepening its connection within communities, ensuring that it remains an indispensable part of everyday life with its tagline, 'With You, Convenience, FamilyMart.'