#USA #East Hanover #Undercover Snacks #Quinoa #Ingredient Facility

Undercover Snacks Unveils State-of-the-Art Processing Facility

Undercover Snacks, the rapidly expanding healthy snack brand known for its delightful chocolate quinoa crisps, has announced the launch of Undercover Ingredients, a cutting-edge ingredient processing facility situated at their headquarters in East Hanover, New Jersey. This significant development aims to enhance the company’s growth trajectory and innovation capabilities within the snack sector.

Diana Levy, CEO and Co-Owner of Undercover Snacks, emphasized that this new facility will allow for vertical integration, ensuring a reliable and profitable supply chain for their products. The facility is designed to produce premium crisped quinoa through an all-natural process that does not involve extrusion, oil, or additives, preserving the nutritional quality of this superfood.

Quinoa, recognized for its comprehensive nutritional benefits, is a complete plant-based protein, packed with fiber, essential amino acids, antioxidants, and crucial minerals. The establishment of Undercover Ingredients is not just a response to growing consumer demand; it also facilitates the creation of innovative applications utilizing quinoa and other nutrient-rich ingredients across various food categories.

Michael Levy, Chairman and Co-Owner of both Undercover Snacks and Undercover Ingredients, remarked on the strategic importance of this facility. The ability to produce crisped quinoa at scale using their proprietary process sets them apart in the market, providing unique textures and flavors without compromising health. Undercover Snacks is experiencing significant success, now available in over 25,000 retail locations, including major chains such as Whole Foods, Target, and Kroger, as well as served as a complimentary snack on United Airlines.

This incorporation of Undercover Ingredients strengthens the company's supply chain and allows it to explore growth in adjacent markets that include savory snacks, breakfast foods, and nutrition bars. By bringing production in-house, Undercover Snacks aims to ensure a consistent supply of their innovative products while enhancing their ability to respond swiftly to market trends and consumer choices.

As demand for healthy, gluten-free snacks continues to rise, Undercover Snacks is poised to leverage this new facility to solidify its position as a leading player in the health-conscious snack industry. The operational capacity and technological advancements at Undercover Ingredients signal a future ripe with potential for introducing new flavors and formulations that align with the wellness-oriented lifestyles of today's consumers.

In conclusion, the unveiling of Undercover Ingredients marks a transformative milestone for Undercover Snacks, representing a fearless step into a future fueled by nutritional innovation and consumer satisfaction. With a firm commitment to quality and health, Undercover Snacks is not only enhancing its own product lines but also setting new standards for the snack industry at large, making healthy eating a deliciously attainable goal for all.