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Celebrating SHIPS' 50th Anniversary

As Japan’s iconic select shop, SHIPS is gearing up to commemorate a remarkable milestone—its 50th anniversary, which will take place in 2025. To celebrate its half-century journey, the company will execute a unique promotion by taking over two of Tokyo's major metro lines: the Ginza Line and the Marunouchi Line. The initiative runs from September 16 to September 30, 2025, showcasing a specially designed train that captures SHIPS' history and future vision, aligning with their autumn/winter campaign "CRAFTMAN, SHIPS."

A Journey Through Time and Creativity

For the duration of this campaign, which is titled "CRAFTMAN, SHIPS," SHIPS plans to transform its special train into a moving gallery that conveys both its legacy and aspirations. SHIPS aims to express its dedication to crafting quality products through the intricacies of embroidery, symbolizing the brand's core values.

The train decor will narrate the story of the company's journey over the past 50 years, adorned with visuals that epitomize the phrase, "Moving Forward While Remaining Blue," each element echoing SHIPS' commitment to explore uncharted territories along with its loyal customers.

Special Train Design and Features

The special train will weave through the bustling areas of Ueno, Ginza, and Shibuya, integrating itself into the fabric of the city. Each carriage will feature the campaign’s visuals and a captivating animation film that brings to life SHIPS’ philosophy. Furthermore, passengers will find quizzes related to the brand displayed on the handles inside the Ginza Line coaches, encouraging engagement and allowing everyone to connect more deeply with SHIPS' journey.

More than a display, the campaign will utilize 499 handmade embroidered frames, each meticulously crafted to form a beautiful animation that highlights the essence of SHIPS. Directed by Jun Makino, known for his work on popular animations for artists such as YOASOBI, this film serves as a fitting celebration of SHIPS' milestone.

What’s Next for SHIPS?

As SHIPS approaches its golden anniversary, it reflects on what has transpired over the decades, yet it continues to innovate and adapt in the ever-changing fashion landscape. The 50th anniversary is not just a celebration; it's also a launchpad for the brand’s future endeavors that promise to fuse tradition with modernity and community spirit with individual expression.

With its operational history rooted in Ueno since 1952, when it initially began as Miura Shoten, SHIPS has evolved tremendously, rebranding and expanding into a well-known fashion label. The company officially became SHIPS in 1987 and has since established itself as a go-to destination for both high-quality domestic and international apparel.

Connect with SHIPS

As part of its anniversary festivities, SHIPS encourages customers and fans alike to participate in this historical train takeover and share their experiences using the campaign hashtag. With regional stores and a strong online presence, SHIPS continues to embody the stylish standard that has carried it through the decades. More information about the anniversary events and special collections can be found on the official SHIPS website.

In conclusion, the SHIPS anniversary train takeover represents more than just a marketing campaign. It stands as a testament to the brand's dedication to excellence, creativity, and its cherished community as it journeys into the future, promising style and inspiration for many more years to come.