#USA #Scottsdale #P.F. Chang's #Starlight Foundation #Spirit of Zodiac

P.F. Chang's New Initiative: Spirit of the Zodiac

In an inspiring move, P.F. Chang's has kicked off its inaugural Spirit of the Zodiac campaign, aiming to infuse joy and comfort into the lives of children facing medical challenges. This annual initiative draws its inspiration from the Chinese zodiac, and this year it heralds the Year of the Fire Horse, encapsulated in the theme "Spirit of Strength." The campaign runs from September 2 to September 30, 2026, and aims to raise an impressive $500,000.

A Unique Approach to Giving

The Spirit of the Zodiac campaign is not only about fundraising; it also encapsulates the essence of connection, courage, and kindness. At the heart is a charming limited-edition plush horse called Bao, symbolizing strength and comfort. Alongside this plushie, an original children's book—crafted by the talented Jenny Liao and illustrated by Adriane Tsai—will accompany the campaign, telling Bao's story and exploring themes of resilience and hope.

Supporting Hospitalized Children

P.F. Chang's has teamed up with the Starlight Children's Foundation, an organization dedicated to uplifting spirits in children's hospitals. With operations across over 800 facilities nationwide, Starlight provides essential programs—from toy deliveries to gaming stations—to alleviate the stress that young patients face. As part of the campaign, for every Bao plush purchased for $10, P.F. Chang's will donate another plush to be given to children in hospitals, up to 20,000 plushies.

Exclusive Offers for Guests

To encourage participation, P.F. Chang’s is offering guests an appetizer upon their next visit for anyone purchasing a Bao or giving a $10 donation within the restaurant. This promotion is valid until October 31, 2026, aiming to foster ongoing engagement and support for Starlight's mission. Moreover, patrons can choose to round up their bills or make direct donations, ensuring every contribution goes directly to enhancing the experiences of hospitalized children.

A Commitment to Purpose

Jim Mazany, the CEO of P.F. Chang's, emphasizes the importance of purpose in business: “At P.F. Chang's, we believe in creating meaningful moments that extend beyond the restaurant. Spirit of the Zodiac gives us a new way to uphold this commitment, starting with the Year of the Fire Horse and our ‘Spirit of Strength’ campaign.” This partnership not only aims to support children in hospitals but also to cultivate an atmosphere of compassion and community through shared experiences at P.F. Chang's.

The Impact of a Simple Gift

Adam Garone, CEO of Starlight Children's Foundation, echoed the significance of the campaign: “A plush toy can provide a positive distraction, ease stress, and offer comfort during a hospital stay. Together with P.F. Chang's, we are creating meaningful moments of happiness for children and bringing essential programs to hospitals.”

Ongoing Support Beyond September

The commitment between P.F. Chang's and Starlight extends beyond the campaign. In early October, the two organizations will unite for in-hospital catering and plush deliveries, directly bringing the spirit of giving into the heart of the community.

Get Involved!

P.F. Chang's invites everyone to participate in this impactful initiative by visiting participating restaurants to purchase Bao and support the work being done by Starlight Children's Foundation. To discover more, find a P.F. Chang's location, or contribute to the campaign, visit P.F. Chang's website.

Join P.F. Chang's in their mission to deliver joy and comfort to children across the nation, proving that even the smallest acts can ripple out to create significant change.