#Japan #Tokyo #Pet Insurance #Anicom #Pet Health Data

Anicom's 2025 Pet White Paper: Utilizing Big Data in Pet Insurance

Anicom Holdings, under the leadership of CEO Nobuaki Komori, has recently released the '2025 Pet White Paper', a comprehensive report focused on the diseases affecting household pets. The publication is an annual effort that began in 2010, forming one of the world's largest collections of pet epidemiological data. Utilizing claims data from Anicom Insurance, alongside proprietary survey results, this document can be freely accessed and downloaded by anyone via their website.

The white paper offers an insightful look into the average lifespan of pets, revealing that the average lifespan is 14.1 years for dogs and 14.5 years for cats, with the top breeds, Toy Poodle for dogs and Japanese cat for felines, living up to 15.3 years. The data was gathered from Anicom Insurance's pet insurance contracts initiated between April 2008 and March 2024, focusing on annual contract counts and those involving death declarations.

Health Check Survey and Insights

In addition, the white paper presents a survey regarding health check-ups for pets, shedding light on pet owners' awareness related to the frequency of check-ups, associated costs, and adjustments made in their care routines based on check-up results. Other popular data featured includes surveys on pet breed popularity, pet naming trends, and spending habits on pet care, which have been well-received in prior editions.

Furthermore, it delves into the research initiatives in the Anicom group, including studies on the relationship between oral and gut bacteria in animals and their overall health. Anicom also proudly introduces its new advanced medical center and recent genomic research being conducted on indoor cats, providing detailed explanations by the respective team members.

Cover Models of the White Paper

The 2025 edition features cover models chosen through a public invitation via Anicom's official social media and website. Selected from numerous entries, the two featured pets are:

• - Aochan: A 10-month-old Welsh Corgi Pembroke who showcased incredible speed and a vibrant smile during the photo shoot. Aochan's joyful energy was infectious, bringing smiles to everyone present.
• - Koufuku-chan: A 2-year-old Persian cat, who is no stranger to walks or photo sessions, displayed a range of expressions and poses throughout the shoot. Even during breaks, Koufuku-chan's endearing side shone through as she cuddled with her owner, captivating the entire staff.

The Vision Behind the White Paper

Anicom has been dedicated to this endeavor for over ten years, driven by the vision of translating data into preventive measures for pet health. By analyzing the demographics (such as breed, age, and gender) and health status of pets insured by Anicom—based on over 4.5 million insurance claims data annually—the white paper serves as a voice for non-verbal animals. Through this 'translation' of their needs and conditions into accessible data, Anicom aims to listen to their pets and safeguard their health.

For those interested in exploring the 2025 Pet White Paper, visit Anicom's official webpage.