Exciting Bingo Campaign Featuring Gourmet Gifts with Malony-chan Kicks Off This November!
comes from a contest among employees, evoking an image of a product that cooks smoothly. Although it took some time for consumers to embrace the product, effective marketing through television commercials gradually built its recognition, establishing it as a classic choice for hot pots.
This winter, House Foods aims to enhance your hot pot experience even more with its bingo campaign that combines the joy of cooking and the thrill of winning prizes.
Campaign Period: November 1, 2025 - January 31, 2026
To participate, shoppers must purchase one or more qualifying Malony-chan products along with at least one hot pot ingredient, generating a total invoice of 550 yen or more (tax included). Simply upload an image of the receipt to the dedicated campaign site and complete a bingo card to enter. Multiple entries are allowed, and receipts from various purchases can be combined for entry.
Participants stand a chance to win a wide range of prizes:
Note: Prizes are subject to change, and the QUO Card Pay will be delivered digitally.
To qualify for the campaign, participants need to purchase:
1. Any of the following Malony-chan products:
- Malony-chan 100, 180
- Short Type Malony-chan 100
- Salad with Malony-chan 70
- Hot Pot Malony-chan 100, 200
- Small Pot Malony-chan 120
- Fresh Malony-chan 180
- Flat Shaped Fresh Malony-chan 150
Certain exclusive products may also qualify.
2. One or more hot pot ingredients like vegetables, mushrooms, meats, seafood, tofu, or processed items.
For items purchased with producer names on receipts instead of product names, please write down the actual produce on the receipt before submitting.
Winners will be notified via the shipment of their prizes, which is slated to begin in late February 2026. For winners associated with QUO Card Pay, notifications will be sent via email.
Malony-chan is primarily made from Hokkaido potato starch, blended with domestically produced corn starch. After being kneaded, steamed, and rapidly cooled, the unique ribbon-like shape of Malony-chan is formed, creating a large surface area that absorbs broth effectively.
This enables Malony-chan to soak up delicious flavors, making it a perfect partner for any hot pot. The dried version delivers a “chewy and bouncy” texture, while the fresh type offers a “soft and plump” sensation, providing a delightful culinary experience. Enjoy the cozy season with a customized Malony-chan hot pot!
For recipe ideas and tips on how to use Malony-chan in your hot pot, check out the brand’s website.
Don't miss the opportunity to enjoy winter delicacies with Malony-chan, and good luck with your bingo entries!
This winter, House Foods aims to enhance your hot pot experience even more with its bingo campaign that combines the joy of cooking and the thrill of winning prizes.
Campaign Details
Campaign Period: November 1, 2025 - January 31, 2026
How to Enter
To participate, shoppers must purchase one or more qualifying Malony-chan products along with at least one hot pot ingredient, generating a total invoice of 550 yen or more (tax included). Simply upload an image of the receipt to the dedicated campaign site and complete a bingo card to enter. Multiple entries are allowed, and receipts from various purchases can be combined for entry.
Prizes
Participants stand a chance to win a wide range of prizes:
- - A Prize: Gourmet gift brand beef valued at 8,000 yen for 30 participants who complete three rows.
- - B Prize: Eight-generation Gihei’s “Yahabizaki” kimono hot pot set for 80 participants who complete two rows.
- - C Prize: Gourmet hot pot set worth 5,000 yen for another 80 participants who complete two rows.
- - D Prize: QUO Card Pay worth 500 yen for 560 participants who complete one row.
Note: Prizes are subject to change, and the QUO Card Pay will be delivered digitally.
Target Products
To qualify for the campaign, participants need to purchase:
1. Any of the following Malony-chan products:
- Malony-chan 100, 180
- Short Type Malony-chan 100
- Salad with Malony-chan 70
- Hot Pot Malony-chan 100, 200
- Small Pot Malony-chan 120
- Fresh Malony-chan 180
- Flat Shaped Fresh Malony-chan 150
Certain exclusive products may also qualify.
2. One or more hot pot ingredients like vegetables, mushrooms, meats, seafood, tofu, or processed items.
For items purchased with producer names on receipts instead of product names, please write down the actual produce on the receipt before submitting.
Order Confirmation
Winners will be notified via the shipment of their prizes, which is slated to begin in late February 2026. For winners associated with QUO Card Pay, notifications will be sent via email.
The Secret Behind Malony-chan’s Deliciousness
Malony-chan is primarily made from Hokkaido potato starch, blended with domestically produced corn starch. After being kneaded, steamed, and rapidly cooled, the unique ribbon-like shape of Malony-chan is formed, creating a large surface area that absorbs broth effectively.
This enables Malony-chan to soak up delicious flavors, making it a perfect partner for any hot pot. The dried version delivers a “chewy and bouncy” texture, while the fresh type offers a “soft and plump” sensation, providing a delightful culinary experience. Enjoy the cozy season with a customized Malony-chan hot pot!
For recipe ideas and tips on how to use Malony-chan in your hot pot, check out the brand’s website.
Don't miss the opportunity to enjoy winter delicacies with Malony-chan, and good luck with your bingo entries!
Topics Consumer Products & Retail）
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