#Lithuania #Vilnius #Bosch #Virto Commerce #loyalty portal

Bosch and Virto Commerce Team Up for a Revolutionary Loyalty Portal

In an impressive collaboration, Virto Commerce, a global leader in B2B e-commerce solutions, has partnered with Bosch Home Comfort Group to develop a digital loyalty portal. This groundbreaking platform has gained more than 150,000 registered users and processed over 210,000 orders throughout Europe. What initially began as a fragmented collection of local loyalty initiatives has now transformed into a unified API-driven platform capable of supporting over 50 combinations of brands and countries, featuring more than 22,000 products and integrating with over 115 execution service providers.

A Game-Changer in Partner Interaction

The key to this success lies in the Commerce Innovation Platform provided by Virto, which has become an integral component of Bosch's strategy for engaging with its digital partners. The loyalty portal empowers installers to register products, earn and redeem loyalty points, and access training materials and documentation, all within a scalable workspace.

Since its inception in 2017, the platform has evolved significantly, going from processing just 5,000 orders in its first year to an impressive 35,000 orders annually. The internal technical team at Bosch took on the challenge of independently constructing the front end, leveraging Virto’s flexibility to maintain complete control over DevOps and infrastructure – marking a significant win in terms of agility and long-term ownership.

Senior Software Engineer Cornelius Munz, who serves as the Technical Lead for Bosch Home Comfort Group, noted, "We developed operational software in just 2.5 days of practical workshops with Virto Commerce. The speed of prototyping was crucial in our decision to partner with Virto."

Real-Time Updates Leading to Enhanced Experiences

The platform’s real-time catalog updates, personalized execution logic, and seamless integration with over 115 suppliers ensure that Bosch can deliver consistent and localized experiences to its business partners. Munz further commented, "Our loyalty portal is now a comprehensive digital tool for installers across Europe. The ability to own our infrastructure and rapidly adapt to market needs was only possible through Virto Commerce."

As Bosch continues to invest in digital interactions, this platform not only boosts operational efficiency but also strengthens long-term relationships with its partner network. This development lays the groundwork for future growth in the European energy landscape.

About Virto Commerce

Founded in 2011, Virto Commerce stands at the forefront of global B2B e-commerce and marketplace solutions, with offices located in Los Angeles, Limassol, and Vilnius. The company specializes in innovative and highly customizable headless commerce platforms.

About Bosch Home Comfort Group

Bosch Home Comfort Group is a global leader in smart, sustainable technologies for heating, air conditioning, and domestic hot water solutions. As a wholly-owned subsidiary of Bosch, the company employs approximately 13,800 individuals and operates 17 production sites worldwide.