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Graeter's Ice Cream Unveils an Exciting New Chapter

Celebrating 155 years of rich heritage in crafting delectable ice cream, Graeter's Ice Cream is embracing a fresh new look coupled with an exuberant 2025 Holiday Flavor Collection. Renowned as America’s oldest family-owned ice cream brand, Graeter's has a commitment to quality that remains steadfast throughout generations. The revamped branding not only honors their illustrious past but also propels them into a promising future, appealing to modern customers while staying true to their legendary craftsmanship.

A Modern Twist on a Classic Brand

Graeter's new branding is a vibrant reflection of its storied history, developed with the creative expertise of the prestigious design firm Dewhaus. With an enhanced visual identity that radiates joy and indulgence, the brand's packaging now features a refined color palette emphasizing the classic maroon, elegant patterns, and a crown icon to pay homage to Cincinnati, Graeter’s home city, as well as its distinguished position in the ice cream industry. The iconic Graeter's logo has been updated for a modern touch without losing its classic allure.

The tagline “Taste the Graetest” encapsulates Graeter's long-standing ethos, which embodies craftsmanship, quality, and a relentless pursuit for the best flavors. Richard Graeter, the fourth-generation president and CEO, commented, “Being the 'Graetest' means doing things our way – the right way – even when shortcuts exist. Our rebrand honors everything in our past while confidently looking ahead to the next generation of ice cream lovers.”

Introducing the 2025 Holiday Collection

Marking the beginning of the new branding era, Graeter's is excited to unveil its 2025 Holiday Flavor Collection, which includes delightful new flavors crafted to evoke the magic of the season. New flavors include:

• - Cozy Hot Cocoa: Rich chocolate complemented with swirls of gooey marshmallow, perfect for warming the heart on chilly days.
• - Crème Brûlée: A decadent vanilla custard accented by a caramelized sugar crunch, capturing the essence of festive celebrations.
• - Spirited Eggnog: A spiced treat infused with flavors of rum, bourbon, and brandy, kissed with nutmeg for a spirited indulgence.
• - Returning Favorites: The collection will also feature Peppermint Stick, combining pure peppermint oil with crunchy candy bits, and the timeless Black Raspberry Chip, which mixes sweet cream with plump black raspberries and signature chocolate chunks.

Starting from November, the collection is available for nationwide shipping and gifting at Graeters.com and can be found in Graeter's scoop shops weekly throughout the month.

A Legacy of Quality and Craftsmanship

Since its inception in 1870, Graeter's has perfectly maintained the quality of its ice cream by sticking to the traditional French Pot method, a process known for its unmatched creaminess and rich texture. This artisanal approach distinguishes Graeter's from competitors, and the company takes pride in its intimate batch sizes of just two and a half gallons at a time. Richard Graeter emphasizes, “For longtime fans, the soul of Graeter's hasn’t changed; it’s simply shining brighter than ever.” The upcoming months will see the gradual rollout of the new branding across their scoop shops, grocery retail, and digital platforms, including social media.

Conclusion

In wrapping this up, Graeter’s Ice Cream is gearing up to capture the hearts (and taste buds) of a new generation of ice cream lovers while maintaining strong ties to its richly textured past. Whether you’re a lifelong customer or a first-time taster, the new branding and innovative flavors promise an indulgent scoop that embodies the spirit of Graeter’s legacy.

Visit Graeters.com and keep an eye on their social media for the latest updates on their new design and flavor offerings.