#Japan #Wittamer #Harajuku #Belgian Chocolate #Pop-Up Café

Wittamer's Exclusive Pop-Up Café in Harajuku

Belgian royal warrant chocolate brand, Wittamer, is celebrating its 35th anniversary in Japan this fall. To commemorate this significant milestone, Wittamer is introducing a pop-up café called Wittamer Chocolat Room, open for just two days on August 19th and 20th.

Founded in 1910 in Brussels, Belgium, Wittamer has become a beloved chocolatier and patisserie, cherished by royal families and chocolate lovers alike. This upcoming pop-up event celebrates the launch of newly revamped signature chocolates, including Chocolat de Wittamer, Chocolat Grand, and Chocolat Luxe, set to be released starting September 1st. This revamp embodies the founder Henri Wittamer's unwavering commitment to evolving tastes while still honoring traditional Belgian techniques.

Revolutionized Chocolat for Modern Tastes

As the cacao industry faces global challenges, Wittamer aims to convince its customers that true chocolate enjoyment can be seamlessly integrated into modern Japanese culture. The new chocolates will feature completely updated ingredients, flavors, packaging, and visually appealing designs, providing an enhanced experience meant to convey beauty, comfort, and upliftment.

Join Us at the Wittamer Chocolat Room

The Wittamer Chocolat Room pop-up aims to offer fans an early tasting experience of the newly renovated chocolates. Located in Harajuku, this temporary café will also feature limited-edition sweets, gelato, drinks, a photo spot, and celebratory gacha games, allowing guests to immerse themselves in the world of Wittamer chocolates. It promises to be an engaging space for chocolate enthusiasts and newcomers alike.

Exclusive Café Menu

At the Wittamer Chocolat Room, guests can indulge in a variety of exclusive treats. Here's a sneak peek:

• - Chocolat Flow Belgium - A delightful chocolate drink for ¥770 (excluding tax). Experience the smooth bitterness of cacao, complemented by a rich cream layer.
• - Cacao Pulp Soda - Refreshing soda blended with cacao pulp puree for ¥770 (excluding tax). This drink brings a unique fruity flavor reminiscent of lychee and grapefruit.
• - Gelato (Chocolat Berry) - A luscious treat for ¥825 (excluding tax). This gelato combines rich chocolate with a blend of triple berries, resulting in a sweet-tart symphony with a drizzling of berry sauce.
• - Crepe (Chocolat Sugar Butter) - Enjoy a fragrant crepe infused with butter and rum at ¥990 (excluding tax). This crepe features a delightful crunch and chewy texture thanks to the pairing of rich chocolate and casonade sugar.

Event Details

The popularity of this pop-up event makes it a must-see! Here are the essential details:
Date:

• - August 19, 2025: 14:00 – 20:00 (Last Order 19:30)
• - August 20, 2025: 12:30 – 19:00 (Last Order 18:30)

Location:
LIFORK Harajuku (1 Chome-14-30 Jingumae, Shibuya City, Tokyo 3F)

Highlights of the Event:

• - Taste test of the newly revamped chocolates
• - Exclusive café menu offerings
• - Limited edition photo spots and commemorative gacha games

Wittamer, a brand synonymous with authentic Belgian chocolates, first established its presence in Japan in 1990. With 22 locations primarily in major department stores across Kanto and Kansai regions, it continues to provide customers with a taste of Belgian tradition through its chocolates, cakes, and baked goods.

For more information, visit their official website and follow them on Instagram @wittamer_japan.