Celebrate 75 Years of Peanuts™ with Adorable Plush Collectibles

Celebrate 75 Years of Peanuts™

Hallmark Japan is excited to unveil a delightful collection of plush toys commemorating the 75th anniversary of the beloved Peanuts™ franchise. Set to launch on July 16, 2025, these charming companions are part of the "Better Together" series from Hallmark, which captures the essence of friendship and togetherness.

Release Date and Availability

The plush series will be available in select retail stores, events, and through the official Hallmark online store: Hallmark Online Store.

Mystery Boxes with a Twist

The highlight of this special collection is the surprise element! Each plush comes packaged in a blind box, making it exciting to unbox and discover which character you’ve received. This collection features eight adorable characters, all equipped with magnets that allow you to pair them together for added fun. The mix of characters ensures a perfect match-up experience, making it a treat for collectors and fans alike.

Available Characters

1. Charlie Brown
2. Snoopy in a Puffer Coat
3. Lucy (Rare)
4. Linus (Rare)
5. Snoopy the Flying Ace (Rare)
6. Snoopy Joe Cool (Rare)
7. Woodstock (Super Rare)
8. 75th Anniversary Snoopy (Super Rare)

Each plush toy is priced at ¥2,178 (tax included).

Bigger and Cuddly Plush Toys

In addition to the miniature plush collection, Hallmark also offers a set featuring a bigger version of Snoopy and Woodstock, crafted from plush fabric that is irresistibly cuddly. The set, which comes with two plush toys, measures approximately 30.5 cm wide, 28 cm high, and 25.4 cm deep, all for ¥7,150 (tax included).

Overview of Better Together

The "Better Together" series by Hallmark originated in the USA and focuses on perfect pairs, symbolizing the joy of companionship. The concept is brought to life through plush toys and ornaments that feature magnets, allowing for easy attachment and detachment while delivering the message that some things are better together.

Explore the full lineup of the "Better Together" collection here.

A Brief on Peanuts

The Peanuts brand, including its characters and associated intellectual properties, is maintained by Peanuts Worldwide. The franchise first introduced fans to characters like Charlie Brown and Snoopy back in 1950, quickly becoming a cultural phenomenon. Today, Peanuts remains embedded in pop culture, with numerous animated shows on platforms like Apple TV+, as well as a wide range of merchandise, attractions, and events that continue to entertain fans across the globe. This past 75 years have further established Peanuts as an iconic brand enjoyed by many.

NASA Collaboration and STEM Education

In 2018, Peanuts entered into a multi-year partnership with NASA, aimed at inspiring the next generation of children through programs designed for space exploration and STEM education.

The Impact of 75 Years of Peanuts

Since 1950, the Peanuts gang has inspired countless artists, musicians, and philosophers, leaving an indelible mark on the storytelling landscape. The essence of these characters lies in their simplicity and beauty in expressing the human experience, ensuring their legacy continues for many more years to come.

About Hallmark Japan

Hallmark, known for its greeting cards, was founded in 1910 and has since evolved into a recognizable brand across more than 100 countries. Hallmark Japan upholds a mission of supporting heartfelt moments and connections, contributing to a world filled with caring interactions and joyful experiences.

Explore more about Hallmark and its products available in Japan at the official Hallmark website.