Trinity Capital Inc. Finances Bobbie to Support U.S. Infant Formula Production Growth

In a bold step for the domestic infant formula industry, Trinity Capital Inc. (Nasdaq: TRIN), a notable alternative asset manager, has announced its latest funding initiative aimed at the organic infant feeding brand, Bobbie. This strategic financing will enhance Bobbie's operational capabilities and support its ambitious growth plans across the United States.

Founded by mothers, Bobbie focuses on providing organic, high-quality infant formulas inspired by European standards, ensuring simplicity and nutritional integrity. The company has carved out a niche in the market with its commitment to clean, transparent ingredients, ensuring that the future generation has access to superior nutrition. Bobbie's unique selling proposition revolves around its subscription model, fostering consistent access to nutritious products for families nationwide.

In April 2025, Bobbie made headlines when it launched the first USDA-certified Organic whole milk infant formula manufactured domestically in the United States. This new product offering underscores the company’s dedication to strengthening trust among American parents regarding infant nutrition. CEO Laura Modi outlined Bobbie's mission, asserting that they prioritize quality in their products, which are made with ingredients that mothers would feel comfortable giving to their own children.

“The influx of capital will allow us to scale our operations significantly at our facility in Ohio, ultimately accelerating our national growth trajectory,” stated Modi. Her focus is clear: to increase the availability and trust placed in American-made infant formula, amid growing markets for global competitors.

Ryan Little, Senior Managing Director of Equipment Finance at Trinity Capital, commented on this collaboration by noting, “Bobbie is addressing a clear need in the market by providing American families with a trustworthy, organic formula option produced right here in the U.S. Their work is setting a new benchmark for quality and accessibility in infant nutrition.” He emphasized Trinity Capital's pride in partnering with a team that is making a substantial positive impact in the industry.

Bobbie has emerged as not just a brand but as a driving force in shaping modern parenting culture through its focus on building confidence among parents. Launched in 2018, the company quickly became the first mom-founded and led infant formula brand in the United States to offer a direct-to-consumer, subscription-based model. Its 'Bobbie Promise’ assures customers that their formula supply will remain secure throughout their child's first year, an innovative move in an industry often criticized for supply chain inconsistencies.

In terms of safety and quality, each batch of Bobbie formula undergoes rigorous testing with over 2,000 quality checks, alongside third-party evaluations, ensuring that it meets the highest safety and nutritional standards. The company emphasizes that its formulations are free from hormones, antibiotics, and synthetic pesticides, a commitment that resonates with health-conscious families.

Bobbie has earned significant accolades, ranking high for safety, trust, quality, and value among parents familiar with the brand. It holds multiple awards from recognized entities such as Good Housekeeping's Parenting Awards, reinforcing its status as a leader in the baby formula market.

Overall, the financing from Trinity Capital symbolizes a pivotal moment not only for Bobbie but also for the American infant formula industry, representing a trend towards higher-quality, domestically produced options in an ever-evolving marketplace. As Trinity Capital continues to invest in growth-oriented companies like Bobbie, its impact on improving industry standards and practices can be expected to create long-lasting benefits for families and children across the nation.

For more about Bobbie and its products, visit hibobbie.com or find their infant formulas on retail shelves nationwide in stores such as Whole Foods, Costco, Meijer, Target, and Wegmans. This exciting partnership between Trinity Capital and Bobbie highlights the potential for targeted investments to foster innovation and improve quality of life for families everywhere.