Exciting Summer Festival Campaign at Seven-Eleven: Major Gourmet and Discounts

In an effort to bring joy and excitement to everyday shopping, Seven-Eleven Japan is set to launch the ‘SPECIAL Summer Festival’ campaign across its nationwide stores starting from July 1, 2025. This event promises an array of special promotions, gourmet food unique to this season, and plenty of fun activities designed to entertain customers.

Seven-Eleven Japan's president, Tomohiro Akutsu, announced the campaign details during a press conference held on June 25, featuring special guests Timondi, a popular comedy duo, who contributed to the festive atmosphere with their performance and engagement in the fun-filled activities planned for this festival.

Campaign Overview

The core objective of the ‘SPECIAL Summer Festival’ is to elevate the shopping experience and provide customers with an assortment of delightful offerings that bring a sense of summer festivity. By utilizing Seven-Eleven's extensive network of over 20,000 stores across Japan, this campaign aims to transform ordinary shopping trips into a special and enjoyable experience.

Campaign Duration

- Start Date: July 1, 2025
- End Dates: Various campaigns will run until the end of July, following specified schedules.
- Locations: All Seven-Eleven stores nationwide (some exceptions apply).

Exciting Promotions

1. Refill Coupon Festival

Customers purchasing designated items during the festival will receive a 'Receipt Coupon' for future use. This coupon allows for an ongoing discount every time the customer buys a qualifying item.

- Coupon Issuance Period: July 1 - July 28, 2025.
- Eligible Products: Seven-Eleven's original fresh food items and select manufacturers' products.

Note: Conditions apply to coupon usage and multiple usages.

2. One Piece Fried Food Campaign

In collaboration with the globally popular manga ONE PIECE, customers can take part in this exciting campaign. For each purchase of selected fried foods, customers will receive a serial number printed on their receipt. Submitting this number enters customers into a draw for exclusive original merchandise.

- Campaign Duration: July 1 - July 10, 2025.
- Prize Details: Various prizes from merchandise to gift cards.

3. App Dream Challenge

On July 7, special promotions will reward customers with a chance to win cash prizes amounting to over 22 million yen through an app challenge, celebrating the uniqueness of that date.

- Event Duration: July 7, 2025.

4. Seven Cafe Smoothies Discount

All Seven Cafe smoothies will be offered at a discounted price during the promotional days, allowing customers to enjoy refreshing beverages at a lower cost.

- Discount Period: July 7 - July 11, 2025.
- Offer: 30 yen off all smoothies.

5. Volume Up Nanchiki Promotion

As a gesture of appreciation, the popular 'Nanchiki' item will be offered in a larger size at the same price, ensuring customers get more value for their money.

- Start Date: July 10, 2025; while supplies last.

6. Seven-Eleven Day Campaign

On July 11, customers can submit a photo of a receipt totaling 711 yen for a chance to win a set of exclusive Seven-Eleven merchandise.

7. Major Gourmet & MLB Campaign

Kickstarting on July 15, this campaign features gourmet items inspired by Major League Baseball, and customers can collect serial numbers to win MLB World Series tickets and other prizes.

- Duration: July 15 - July 28, 2025.

8. Buy One, Get One Free Campaign

During this promotion, customers buying selected items will receive free vouchers for future purchases.

- Campaign Duration: July 1 - July 7, 2025.

Event Highlights

During the kickoff event for the campaign, Seven-Eleven's Marketing Executive, Noriyuki Okajima, expressed that the aim is to make shopping more enjoyable amidst various environmental changes. He underscored the significance of transforming everyday experiences into festive moments through the campaign.

Timondi not only performed but also took part in interactive games showcasing various new food items, providing a vibrant and joyful atmosphere. The festival spirit resonated throughout the audience as they cheered for the unique performances.

Conclusion

As July unfolds, shoppers at Seven-Eleven can look forward to an unforgettable experience filled with discounts, exciting products, and the cheerful ambiance of summer festivities. With the 'SPECIAL Summer Festival', Seven-Eleven is poised to bring joy and fun to shopping like never before.

For detailed information, visit Seven-Eleven Summer Festival Official Site.