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JINRO's Global Campaign: My Favorite JINRO with V

In an exciting new initiative, JINRO, the top soju brand globally, has announced its first worldwide campaign titled 'My Favorite JINRO.' The campaign features V from the globally-renowned K-Pop group BTS, who has taken on the role of the brand's global ambassador. This unique collaboration aims to present JINRO's brand values in a way that resonates with consumers worldwide, showcasing the joy of experiencing everyday moments together with JINRO.

The Campaign Premiere

The campaign kicked off with the release of its main promotional film, which highlights V's charming personality alongside JINRO's brand ethos. In the narrative, V accidentally arrives at the wrong celebration, which leads to an unexpected twist where guests from two differing events find themselves enjoying JINRO together. This light-hearted storyline encapsulates the youthful and trendy image of the brand while emphasizing its commitment to bringing people together and creating memorable moments.

The film is not just visually captivating; it incorporates symbolic elements that reflect JINRO's global expansion strategy. Room 306 represents the three classic soju products and the six flavored soju varieties available today, while Room 307 symbolizes the company's goal to expand its flavored soju selection to seven options or more. This proactive approach of developing products catering to diverse consumer preferences positions JINRO firmly in the competitive global market.

Expanding Marketing Initiatives

Alongside the film's premiere, 'My Favorite JINRO' will also include a series of marketing strategies aimed at engaging consumers through digital content, events, and offline promotions. By leveraging various platforms such as JINRO's official global YouTube, Instagram, and Facebook, the campaign seeks to foster a deeper connection with consumers.

Jung-ho Hwang, the head of overseas business at HiteJinro, articulated that this campaign serves as a vital step towards making JINRO more accessible and relatable to consumers. He added, "'My Favorite JINRO' allows us to continue expanding our presence in the global mainstream alcoholic beverage market while increasing interactions with consumers, enhancing the competitiveness of JINRO as Korea's leading soju brand."

Introducing the New Slogan

As part of the campaign, JINRO has also introduced a new global slogan, 'Fill The Moment.' This phrase embodies the brand's philosophy of infusing everyday experiences with presence, warmth, and human energy, naturally creating meaningful moments of connection and togetherness.

About JINRO

Founded in 1924, JINRO stands as Korea's leading soju brand and holds the title of the world’s best-selling spirit. The brand offers a diverse product range, including JINRO CHAMISUL FRESH, JINRO CHAMISUL ORIGINAL, and JINRO IS BACK, complemented by an array of flavored sojus like green grape, peach, strawberry, grapefruit, plum, and lemon.

About BTS

BTS, an abbreviation for Bangtan Sonyeondan or Beyond the Scene, is a Grammy-nominated South Korean band that has captured the hearts of millions since their debut in June 2013. Comprising members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, the group is known for their authentic, self-produced music, exceptional performances, and profound connection with their fanbase, referred to as ARMY. Over the years, BTS has broken numerous world records and has had significant cultural impact through their global activities, including campaigns like 'LOVE MYSELF' and impactful speeches at the United Nations.

As BTS continues their thriving world tour and active engagement with their fans, including the launch of their fifth studio album ARIRANG, the collaboration with JINRO adds yet another layer to their multifaceted influence in popular culture.

With this campaign, JINRO and BTS join forces to celebrate life’s moments together, shaping a narrative that resonates with people, promoting shared experiences with a refreshing twist of soju.