#USA #New York #David Yurman #Chevron Collection #Michael B. Jordan

Michael B. Jordan and the Spring 2025 Chevron Collection

David Yurman, the leading American luxury jewelry brand, is excited to announce its Spring 2025 Chevron campaign, starring none other than actor, director, and producer Michael B. Jordan. This innovative campaign tells the story of a modern man striving for self-expression and excellence. The striking visuals are set against the stunning backdrop of the Franklin D. Roosevelt Four Freedoms Park in New York, captured by renowned luxury fashion photographer Tyrone Lebon.

In a series of compelling images and videos, Jordan walks with intention and determination, symbolizing both his illustrious film career and the Chevron collection itself.

“I am inspired by how David Yurman remains authentic while continuing to evolve,” said Jordan, who was styled by his long-time stylist Jason Bolden for the campaign. “From the artistic partnership between David and Sybil to their current collaboration with their son Evan, I am thrilled to continue working with a brand that values vision and innovation.”

A Glimpse into the Chevron Collection

Launched in 2007, the Chevron collection draws inspiration from ancient architecture and art, expertly reinterpreted into the modern and sculptural design we know today. Each half of the Chevron motif reflects David Yurman's signature cable design, bringing forth a flattened representation of the brand's DNA and its relentless pursuit of design excellence.

The Chevron pattern plays with light and shadow, featuring deeply sculpted valleys that contrast with highly polished ridges. The collection includes bracelets, rings, and notably, tags that have quickly become staples in the men’s jewelry category—currently the fastest-growing segment for the brand.

Jordan and David Yurman's partnership began in the spring of 2024 with the launch of the brand's first men's fine jewelry collection, The Vault. This new campaign highlights David Yurman’s ongoing relationship with influential cultural figures who embody individuality and craftsmanship, aligning with the brand’s dedication to artistry.

Michael B. Jordan’s Multifaceted Career

As he shifts from acting to producing and directing, Jordan's evolution mirrors that of David Yurman. His upcoming project, Sinners, directed by Ryan Coogler—known for his work on Black Panther and Creed—is set to hit theaters on April 18, 2025. Following the success of his directorial debut with Creed III, Jordan is also gearing up to direct The Thomas Crown Affair for Amazon MGM Studios, further expanding his cinematic portfolio.

Evan Yurman, President and Creative Director, shares, “Michael's unwavering confidence and authenticity, both in front of and behind the camera, reflect his work ethic and character. With this new campaign, we hope to inspire our audience to follow the same passion that Jordan has for shaping his destiny.”

Launch and Availability

The Spring 2025 Men's Chevron campaign officially launches on February 12 and is available for viewing on David Yurman’s website and across global social channels @davidyurman and @davidyurmanmen. For further inquiries, visit davidyurman.com.

About David Yurman

Founded in New York by sculptor David Yurman and his wife, painter and ceramicist Sybil, David Yurman is renowned for creating timeless and contemporary collections for both men and women. The brand is characterized by inspiration, innovation, and impeccable craftsmanship, with the Cable design being its artistry hallmark. David Yurman collections are available at DavidYurman.com, in 51 boutiques across the U.S., Canada, Hong Kong, France, and over 300 authorized retailers worldwide.