#USA #Philadelphia #Urban Outfitters #On Rotation #UGG

Urban Outfitters Introduces UGG to 'On Rotation'

Urban Outfitters has taken a significant step in redefining the shopping experience with its latest installation of "On Rotation," featuring the renowned UGG brand. Announced on November 5, 2025, the initiative aims to merge the unique cultural essence of Urban Outfitters with the timeless comfort that UGG represents. As shoppers navigate this new space, they’ll discover an interactive design that highlights the beloved styles of UGG in a way that resonates strongly with Gen Z’s ethos of self-expression and creativity.

A Welcoming Atmosphere for Cozy Vibes

The installation takes a fresh approach to retail by transforming select Urban Outfitters locations, including prominent stores in Herald Square (NYC), Georgetown (DC), Palo Alto (CA), Roosevelt Field (NY), and Portland (OR). Customers enter through a tunnel inspired by the UGG brand’s distinctive textures and colors, guiding them into a cozy lounge area that showcases a curated selection of UGG’s most popular items. This setup is designed not just for shopping but for an immersive experience where comfort meets style.

Among the featured items, shoppers will find seasonal favorites such as the UGG® Classic Tall Chalet Boot and Women’s Tazzelle Sheepskin Slipper, paired alongside soft knitwear and sherpa accessories. The timeless UGG® Classic Ultra Mini Boot and Men's Tasman Baxter Slipper Clog are also part of this thoughtful assortment, establishing Urban Outfitters as a go-to destination for holiday gifts.

The Vision Behind the Collaboration

Marybeth Cahill, Chief Merchandiser at Urban Outfitters, expressed the brand's commitment to becoming a hub for customers seeking defining styles that reflect their individuality. She stated, “At UO, we want to be where our customers go to find the brands and pieces that define their style, and to keep them inspired through creativity and experience. It’s about 'cozy' as a statement, not a season.”

The partnership aims to strengthen the bond between Urban Outfitters and its customers by showcasing how timeless comfort can meld seamlessly with modern aesthetics. UGG’s Vice President General Manager for North America, Tracy Paoletti, echoed this sentiment, highlighting their shared values of creativity and community engagement. "We’re incredibly proud to partner with Urban Outfitters on this next evolution of their On Rotation experience," she said.

Dressing for the Unexpected

Urban Outfitters invites its customers to embrace the spirit of the season by dressing for the unexpected. This collaboration represents the third phase of the On Rotation initiative, which previously featured successful partnerships with iconic brands like Nike® and Levi's®. Each new installation builds on Urban Outfitters’ distinctive blend of product storytelling and cultural connection, presenting consumers with experiences that resonate beyond mere shopping.

With a focus on creating environments where customers can explore and enjoy, Urban Outfitters has become a space where Gen Z comes not just for products, but for cultural connections. The latest collaboration with UGG symbolizes this ongoing exploration and celebration of unique style and individuality.

About Urban Outfitters and UGG

Founded in 1970, Urban Outfitters is a global lifestyle brand committed to empowering the next generation's individuality through an innovative mix of product and culture. With over 200 stores across the United States, Canada, and Europe, it continues to evolve with the tastes of contemporary youth.

On the other hand, UGG was founded in 1978 by an Australian surfer in California, known for crafting luxurious footwear that combines style with unrivaled comfort. This partnership perfectly aligns the innovative spirit of Urban Outfitters and the iconic comfort of UGG, inviting shoppers to experience a fresh take on fashion during the cozy seasons.

To delve deeper into this exciting new experience, visit Urban Outfitters or browse their online selection of UGG products today.