Macbee Planet Group Donates to Hokuto City Using Corporate Furusato Tax

Macbee Planet Group's Generous Contribution to Hokuto City

In a significant move towards regional revitalization, Macbee Planet, headquartered in Shibuya, Tokyo, alongside its subsidiaries MARVEL and All Ads, has made a notable donation to Hokuto City, Yamanashi Prefecture, leveraging the corporate version of the furusato tax scheme. On June 2, 2025, at a ceremony held at the Hokuto City Hall, a letter of appreciation was presented by Hokuto City Mayor Kunihiko Ohashi.

Donation Context

Hokuto City, nestled at the foot of the Southern Alps and the Yatsugatake mountain range, is renowned for its abundant groundwater recognized as one of Japan's top springs, along with its picturesque landscapes and rich agricultural produce. However, like many regional cities, it grapples with challenges such as population decline, an aging agricultural workforce, and an increasing amount of abandoned farmland. Amid Japan's urbanization and decreasing agricultural workforce, Hokuto City has developed a strategy to sustain its revitalization by utilizing its strength—water—to create a new agricultural model.

The Vision Behind Hokuto City's Project

Macbee Planet is driven by the corporate philosophy of continuing to realize shared dreams and goals. By merging local appeal and resources with next-generation technologies, the company aims to foster sustainable practices within society. The company is thrilled to support Hokuto City's initiatives through the corporate furusato tax program. Valuable data-driven marketing expertise will also be utilized to address regional challenges, emphasizing community contribution.

Future Endeavors and Project Commitments

Moving forward, Macbee Planet will collaborate with Hokuto City and relevant local authorities to promote and develop projects that resolve community issues. Particularly, in sectors where digital transformation is lagging, our insights as an IT firm will be instrumental.

The plan includes utilizing Hokuto City's water resources to introduce next-generation agricultural technologies, thereby establishing sustainable production systems for fruits and vegetables. Additionally, key initiatives will aim to establish climate-resilient primary industries through advanced agricultural research and experiential learning opportunities. Efforts towards innovating the image of agriculture along with setting up research centers focused on resource utilization will play a pivotal role in reducing environmental burdens and achieving a circular-resource society.

The aim is to establish a comprehensive approach to agricultural processing, distribution, and sales—what is referred to as “sixth industry” development—while also enhancing the company’s value and social recognition.

As we progress, Macbee Planet will continue to leverage its strengths in marketing technology and data analysis to tackle social issues, aspiring to build a sustainable regional society in partnership with the community.

Perspectives from Leadership

Masanori Matsumoto, Chairman of the Board at Macbee Planet, expressed, "We are honored to be a part of Hokuto City's agricultural project. This initiative, which harnesses local water and natural resources, exemplifies the new potential of agriculture. We aim to contribute to sustainable industry while deepening our collaborations across various sectors."

Mayor Kunihiko Ohashi also remarked, "We are incredibly grateful for Macbee Planet's generous support. This donation is a strong boost for promoting next-generation agriculture in our city. We hope to accumulate new challenges utilizing local characteristics with the cooperation of academia and government, inspiring similar initiatives elsewhere."

Understanding Corporate Furusato Tax

The corporate version of the furusato tax allows businesses to provide donations to government-approved local revitalization projects, facilitating connections with local municipalities. Although it does not entail the direct return of gifts like the individual version, the donations are tax-deductible from corporate taxes.

About Macbee Planet

Macbee Planet operates as a performance-based marketing company tackling various aspects of customer engagement, including recognition, acquisition, and retention. Thanks to its proprietary tracking technology, the company utilizes data, technology, and consulting to optimize ROI while minimizing client risks in customer acquisition settings.