Zinzino Merges with It Works! to Expand Global Distribution Strength

Zinzino Strengthens Its Market Position with It Works! Merger

On January 26, 2026, Zinzino AB (publ) announced it has successfully merged with the US-based direct sales entity, It Works!. This strategic partnership, sealed through an all-share transaction, is anticipated to bolster Zinzino’s distribution capabilities in both North America and Europe. The merger involves Zinzino acquiring all operational assets of It Works!, including inventory, distributor agreements, customer contracts, and intellectual property rights. Additionally, Zinzino has gained complete ownership of It Works! Marketing International UC, an Irish unlimited company, along with its subsidiaries.

The purchase price for this integration is set at USD 30 million, fulfilled through a directed issue of approximately 1.84 million B-shares of Zinzino. The shares were priced at SEK 145.62 each, reflecting the average market price prior to the transaction. There’s a potential additional payment of up to USD 4 million over five years, based on future sales performance, also settled in newly issued shares.

This merger marks another key milestone in Zinzino’s growth strategy, which prioritizes the improvement of global health and well-being through innovative biotechnology. By merging with It Works!, which is well-known in the health and beauty sectors and operates extensively in North America and Europe, Zinzino aims to expand its footprint and product offerings in these regions. The collaboration is projected to generate over USD 60 million in additional revenue in 2026, significantly contributing to Zinzino's bottom line.

The potential synergies from combining the customer base and networks of both companies are expected to pave the way for enhanced profitability. Zinzino's existing technical platform will be utilized to strengthen operational capabilities and provide tailored solutions to its customers. The company emphasizes its commitment to a personalized shopping experience, which aligns perfectly with current market trends toward individualized health solutions.

Dag Bergheim Pettersen, CEO of Zinzino, expressed optimism about the future collaboration, stating, "Individual advice and tailored solutions represent the future, and this principle extends beyond just health and wellness." Meanwhile, Mark Pentecost, President and Founder of It Works!, echoed this sentiment, noting that the vast combined experience of both leadership teams will enhance the direct sales experience for consumers.

Further details of the merger include a directed issue of B-shares to facilitate the transaction and accommodate Zinzino’s strategic plans. This decision came after discussions to ensure the transaction met market standards and justified the deviation from shareholders' preferential rights for the issuance. The issuance of shares will increase Zinzino's total shares from 36,319,540 to 38,163,380, leading to a slight dilution of 4.83% of total shares owned.

With several acquisitions under its belt, Zinzino is on a quest to secure sustainable, profitable growth. This merger is not only about expanding distribution; it’s about leveraging innovative product offerings to meet consumer needs in the evolving health and wellness landscape. Zinzino’s dedication to personal health is expected to drive future innovations that resonate with customers globally.

This strategic merger exemplifies Zinzino’s ambitious approach to securing its position in a competitive market while enhancing its product portfolio and operational capacity. As both companies integrate their strengths, the direct sales model will offer unique opportunities that capitalize on current health trends, positioning Zinzino for long-term success in the direct sales arena.

For more inquiries or information, please contact:

- Dag Bergheim Pettersen, CEO: +47 (0) 932 25 700, email:
- Fredrik Nielsen, CFO: +46 (0) 707 900 174, email: